The Interview World

Huella Services redefines media solutions by seamlessly blending advanced technology with a deep understanding of the advertising ecosystem. The company empowers leading brands to optimize media strategies, accelerate growth, and deliver compelling new experiences across their networks. With a sharp focus on digital advertising, Huella deploys innovative strategies to maximize reach, optimize ad spend, and fuel client growth.

With an impressive network that connects over 350 million internet users, Huella targets premium audiences, including high-net-worth individuals and high-intent transactors. Their approach prioritizes creative excellence, delivering visually striking and impactful ad campaigns across diverse platforms. Strategic collaborations with industry leaders such as NewsroomAI, CRED, Zomato, Blinkit, IMO, and NexAd further amplify their advertising reach.

Innovation remains at the heart of Huella’s operations. Their AI-powered, personalized advertising experiences drive engagement and enhance effectiveness, setting a new standard for digital advertising.

In an exclusive conversation with The Interview World, Mayura Nayak, Co-founder and CRO of Huella Services, delves into the transformative power of the company’s AI-driven advertising solutions tailored for B2B clients. She further highlights Huella’s unique value propositions in adtech, unpacks the intricate mechanisms behind their ad-serving processes, and shares invaluable insights into their diverse customer base.

Here are the key takeaways from her enlightening conversation.

Q: Can you elaborate on the innovative and cutting-edge AI-driven solutions your company has developed to enhance digital advertising for B2B clients?

A: At Huella Services, we focus exclusively on the B2B segment, encompassing the entire advertising market. Moreover, we lead the innovation space within the digital spectrum, driven by our proprietary solutions like NewsroomAI and NexAd.

NewsroomAI leverages cutting-edge AI technology to create visually striking, high-impact advertisements. Its core strength lies in crafting stunning, full-screen ads that deliver superior brand recall and significantly higher engagement. By harnessing AI, we optimize audience targeting, ensuring the right ad reaches the right audience with the most effective format. NewsroomAI excels in driving meaningful interactions, delivering at least 10x more time spent on ads and 2x higher engagement compared to traditional digital platforms.

Over the past three years, NewsroomAI has partnered with leading digital-first brands in India, including Amazon, Flipkart, OnePlus, Tata Motors, Audi, and Skoda. These brands rely on us to create visually captivating campaigns that make a powerful first impression. They trust our ability to combine innovative technology with creative excellence to amplify their impact across platforms.

Our approach prioritizes immersive, non-intrusive ad formats that resonate with audiences and elevate brand experiences. With a strong and engaged user base, we consistently help brands achieve their creative and business goals through transformative digital advertising.

Q: What unique value propositions does your company offer beyond creative excellence?

A: We are not just creators; we redefine creativity with technology that ensures seamless performance across platforms. Every ad, whether on a website or any digital platform, must function flawlessly in its precise format. That’s where we excel. By hosting the entire ad on our servers, we eliminate common challenges like connectivity issues, platform compatibility, or lag during download or upload.

Our technology ensures that ads are deployed and served without disruption, regardless of the viewer’s browsing environment. Unlike conventional methods, where creatives rely on platform specifications and connectivity, we deliver consistency by controlling the entire process directly from our servers.

Beyond creativity, we offer a complete solution. We don’t just design impactful ads—we ensure their deployment across an optimized media mix, which we also manage. This integrated approach combines creative brilliance, cutting-edge technology, and strategic media placement. In short, we deliver a comprehensive 360-degree solution that blends creativity, technology, and media for unparalleled results.

Q: Can you explain the mechanism behind your ad-serving process?

A: We own and operate our own Digital Video Commercials (DVC) and Supply-Side Platforms (SSPs) to streamline media purchasing. While media is widely accessible through open-source platforms, we strategically procure it from these sources to optimize reach and performance.

Additionally, we maintain direct partnerships with brands and collaborate with publisher networks to secure high-quality inventory. This robust network ensures we deliver exceptional results. What sets us apart is that both the creative and the technology are entirely developed and controlled in-house, giving us unparalleled agility and precision in execution.

Q: How many customers do you currently serve in the B2B segment?

A: We have collaborated with over 300 leading brands across India, delivering impactful solutions and measurable success. Now, we are gearing up to expand our reach and establish a strong global presence in the near future.

Revolutionizing Digital Advertising - Huella Services Reimagining AI-Powered Media Solutions
Revolutionizing Digital Advertising – Huella Services Reimagining AI-Powered Media Solutions

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