Magppie, known to be a premium lifestyle brand from India, traces its origins back to 1976. Renowned for its innovative designs, the company specializes in crafting kitchens, fixed furniture, home accessories, and wardrobes. Recognizing the significant health hazards posed by traditional wooden modular kitchens—such as the cancer-causing formaldehyde emitted by materials like MDF, particle boards, and plywood, and the threat of termites that particularly endanger young children—Magppie revolutionized the industry by introducing an ingenious solution.
The company discovered silver as an ideal material for kitchen cabinets. Magppie developed Silverstone, a patented, groundbreaking material by integrating silver into a specially engineered stone. This innovation eliminates the need for wood and toxic chemicals, ensuring that the kitchens are durable and safe for households. With a firm commitment to prioritizing health and safety, Magppie’s kitchens stand out as a beacon of wellness-focused design.
In an exclusive conversation with The Interview World, Sumita Bajaj, Vice President – Growth at Magppie, shared deep insights into the company’s wellness kitchen initiatives. She detailed the types of projects Magppie has undertaken, the diverse clientele they serve, and the impressive number of installations completed across India. Bajaj also highlighted the unique features that set Magppie kitchens apart, explained the average installation cost, and offered a glimpse into the organization’s ambitious growth plans.
Here are the key highlights from her engaging and insightful discussion.
Q: Can you provide insights into the types of projects Magppie Wellness Kitchen has undertaken and their impact?
A: Magppie Wellness Kitchens redefine hygiene and health, ensuring the well-being of you and your family. Unlike traditional kitchens made from compressed wood materials like MDF, particle board, and plywood—commonly bound with formaldehyde adhesives—Magppie kitchens are crafted entirely from stone. This innovative approach eliminates formaldehyde, a toxic chemical linked to over 100 studies citing its harmful emissions and potential to cause serious diseases.
The stone-based design also addresses everyday health hazards such as termites, fungus, and mould. These common issues, often associated with conventional kitchen materials, simply cannot infiltrate Magppie’s kitchens. Moreover, their durability and non-porous nature make maintenance effortless. You can easily clean every surface with soap and water, ensuring a pristine and safe cooking environment without compromising its integrity.
Magppie envisions a return to the age-old concept of the kitchen as the heart of the home—a place that safeguards the health of the entire family. With this focus, the company merges traditional values with modern innovation, creating kitchens that prioritize wellness without sacrificing functionality or style.
Q: Do you design kitchens exclusively for individual clients, or do you also cater to businesses, such as those in the hospitality and other industries?
A: Magppie primarily caters to individuals and B2B clients, including real estate developers and builders. While the hospitality sector largely relies on conventional stainless-steel kitchens, our expertise and innovative solutions can seamlessly adapt to meet those needs as well.
In the residential segment, we design bespoke kitchens for individual homeowners, creating spaces that blend wellness with functionality. On the B2B front, our kitchens are a sought-after choice for high-rise apartments, where developers aim to offer premium living experiences. Many buyers specifically seek Magppie kitchens as a key feature of their new homes, recognizing the value they add in terms of health, durability, and design.
Q: Are your projects focused solely in India, or do they extend internationally? Additionally, how many projects have you successfully completed to date?
A: Magppie currently focuses exclusively on projects within India. Over the years, we have successfully delivered more than 10,000 kitchens, cementing our position as a trusted name in the industry. With a legacy spanning over two decades, Magppie continues to uphold its reputation as a pioneering brand dedicated to quality, innovation, and wellness in kitchen design.
Q: What unique features and innovations set your offerings apart from those of your competitors?
A: I believe there is no real competition because, in India, kitchens are typically designed with aesthetics in mind, not with a clear focus on wellness. While we certainly prioritize functionality and design, no one else seems to be placing the same emphasis on ensuring the kitchen’s health. To me, the unique value of stone in the kitchen is unmatched by any other building material. It harkens back to the way our ancestors built kitchens—integrated seamlessly into the architecture. A simple stone slab was laid, and the kitchen was ready. This approach resonates deeply with me, bringing a sense of timeless authenticity.
Not to forget, our kitchens are fire-safe, have better load-bearing capacity, and are stain-proof, and we are committed to building relationships, we offer a 25-year guarantee and 75 complimentary services on our kitchens.
Q: What is the average cost range of the projects you typically handle?
A: The cost varies based on the space, as it is a highly space-dependent requirement. However, cost is not a primary concern for us, as each kitchen is tailored to the client’s specific needs. Every project is unique. That said, for a standard 10 by 10 kitchen, the cost typically ranges from Rs. 10 to 12 lakhs.
Q: Where do you envision your organization’s growth and development over the next 5 to 10 years?
A: Magppie will revolutionize how people perceive kitchens. It will transform not only the aesthetic and functional aspects of kitchen design but also the very core of kitchen construction. In the wake of COVID, people are embracing healthier lifestyles and adopting more hygienic practices. This shift is happening quickly, and it won’t take long for people to realize what’s possible. Many simply don’t know that such a transformation is achievable. What we offer is beyond their imagination—they don’t yet know it’s even possible. This is what we bring to the table. As we spread the word, we aim to redefine the very concept of the modern kitchen.
