SundanceLab is on a mission to transform the mundane morning routine into an exhilarating and joyful experience. Their vision reinvents mornings to be as energizing as nightlife, motivating participants to kickstart their day with dynamic workouts while reaching their fitness milestones. By redefining fitness into a fun, social activity, SundanceLab encourages individuals to share the experience with friends, family, and colleagues. Their approach shifts the focus from solitary exercise to group activities that foster connection, joy, and a strong sense of community, all anchored in a sustainable framework.
With an expansive range of offerings designed to enhance both physical and mental well-being, SundanceLab aims to rejuvenate the body and mind alike. The platform is committed to building a supportive environment where individuals can connect, uplift one another, and grow together on their fitness journeys. The goal is to help participants establish enjoyable and sustainable morning routines, transforming healthy habits into lifelong practices. Furthermore, SundanceLab emphasizes holistic wellness by hosting unique fitness events, workshops, and classes led by certified expert trainers, ensuring a well-rounded approach to physical, mental, and emotional health.
In an exclusive conversation with The Interview World, Rohit Saraf, Founder and CEO of SundanceLab, delves into the innovative fitness platform’s unique value proposition. He highlights what sets the brand apart, outlines the expansive target market, and elaborates on the diverse range of services offered. Rohit also shares his ambitious growth plans for the next four to five years and discusses the company’s short-term revenue goals. Here are the key insights from this compelling interview.
Q: Can you share insights into the fitness platform you are developing and highlight what sets it apart from existing platforms in the market?
A: At SundanceLab, we’re reimagining nightlife and bringing its energy to your mornings. Our mantra—wake up, shake up, start up—captures the essence of our approach. We also offer a vibrant mix of fitness activities, all set to the beats of a live DJ, proving that you don’t need intoxicants to have a great time. Our goal is simple: to transform the mundane into the extraordinary by merging the thrill of night parties with the freshness of early mornings.
This unique blend delivers more than just a workout—it’s an unforgettable experience. You’ll carry a sense of euphoria throughout the day, achieving a work-life balance like never before. Join us, and discover a new way to energize your mornings and elevate your well-being.
Q: Could you outline the size and scope of the market you’re targeting with your platform?
A: Our target market focuses on Tier 1 cities like Mumbai, Bangalore, and Delhi, where individuals are constantly striving to achieve a work-life balance amidst their demanding schedules. These urban centers present a highly accessible market, ripe for capture. We’ve positioned our pricing at an attractive, nominal rate, making our services both accessible and appealing to our audience.
Our asset-light model allows us to offer a superior balance between work and personal life, catering to a deep-seated desire for happiness and fulfillment beyond financial success. This is where SundanceLab sets itself apart from traditional fitness competitors like Cult and Gold’s Gym. We position ourselves as a more innovative and hybrid solution, blending fitness and social experiences to elevate overall well-being.
Q: Could you describe the range of services you plan to offer your customers?
A: Our services kick off with an energizing blend of yoga, meditation, and DJ-led fitness sessions, including high-energy Zumba classes. To enhance the experience, we partner with leading F&B brands focused on health and wellness, offering a curated selection of nutritious food and beverages. This approach elevates our 2024 offerings to an entirely new level, aligning with our passion for creating vibrant, holistic fitness experiences.
Q: What are your growth ambitions for the next 4 to 5 years, and where do you envision your company in that timeframe?
A: Over the next four to five years, our goal is to expand across pan-India, delivering fitness services that have never been experienced before. We believe fitness goes beyond simply going to the gym; it’s a deeper commitment to being healthy every day, not just once a week.
Our aim is to help people achieve sustained health and wellness 365 days a year. This vision is at the core of our strategy for the next few years. As the fitness landscape evolves in 2024, we are well-positioned to capitalize on these changes, ensuring we meet the market’s needs and thrive in the years ahead.
Q: Do you have any short-term revenue targets or financial milestones you’re aiming to achieve?
A: I’ll leave it to the audience to decide. Personally, I don’t focus heavily on the numbers when it comes to this startup, as it’s ultimately a people-driven game. Success depends on whether people embrace our offering and adapt to it. That said, we certainly aspire to achieve a revenue of over Rs. 1 crore. However, reaching that target also requires capturing a sizable market.
