Saiden Fashion, an emerging lifestyle brand tailored for the younger generation, is redefining the denim industry by setting international standards. This innovative startup focuses on crafting high-quality products while championing sustainability through nature-based materials. In just a year and a half, Saiden Fashion has successfully established itself in the competitive branded clothing market, offering a unique blend of style and eco-consciousness.
In an exclusive conversation with The Interview World, Saumya Srivastava, the Founder of Saiden Fashion, delves into the core concept of the brand, the availability of its exclusive products, and the positive market response. She also provides an in-depth look at her dedicated team and their contributions. Discover the key insights and strategic vision driving Saiden Fashion’s success in this engaging discussion.
Q: Can you share when you founded Saiden Fashion and elaborate on the core concept behind the brand?
A: Founded a year and a half ago, my brand has quickly established itself by adhering to international fashion standards. We specialize in creating globally-inspired styles and designs, which have garnered exceptional feedback across India. We meticulously craft fashion for young adults, specifically targeting individuals aged 15 to 30. This focus allows us to cater directly to the evolving tastes and preferences of this dynamic demographic, ensuring our products remain both relevant and desirable.
Q: Are your products designed to be unisex, or do they cater to specific gender preferences?
A: Our product line caters to both men and women with a variety of designs. We offer both stretchable and non-stretchable options to suit different preferences. Our newest collection, which draws inspiration from nature, has just been launched. It is currently on display, showcasing our commitment to innovative, nature-inspired fashion.
Q: Could you please specify the markets or regions where your products are currently available for purchase?
A: We distribute our girls’ apparel, including tops, dresses, and denim, through specialized stores across India and internationally, tailored to meet the unique needs of our clients. Our products are available in stores that offer a wide range of materials, ensuring a diverse selection for customers. In addition to our physical distribution network, we operate an online store via our Instagram page, where we manage all sales and customer interactions directly, providing a seamless shopping experience.
Q: How is the market responding to your products?
A: The response has been exceptionally positive, with many clients already placing orders. We are also receiving strong interest from new clients in Chennai and Mumbai, further expanding our reach and market presence.
Q: Could you provide an overview of the price ranges for your products?
A: We price our products between Rs. 1200 and 1500, matching the pricing of leading brands such as Zara and H&M. This strategic alignment ensures we stay relevant in the market. As an Indian brand, we focus on effectively connecting with our audience while maintaining this competitive edge.
Q: Can you provide the current number of employees working with your brand?
A: Our team, though compact, is exceptionally creative and exceeds customer satisfaction. With ten talented individuals currently driving our success, we have sound plans for growth. As our brand presence strengthens and expands, we will scale our team to meet increasing demands and enhance our capabilities.
