Redefining Design Communication: Ambaram Bridging the Hiatus

Ambaram revolutionizes design and sourcing collaboration by seamlessly integrating design communication and decision-making. This streamlined approach boosts efficiency and slashes time, effectively dismantling internal barriers and enhancing coordination. The result? Superior product quality, faster lead times, significant cost savings, and overall elevated performance.

Navigating the designer’s ecosystem is no small feat. The industry demands rapid introduction of new designs and efficient go-to-market strategies, all while maintaining top-notch quality. Ambaram is the game-changer. It empowers design teams to collaborate effortlessly across the entire workflow, from strategic planning and innovative design to the precise sourcing of products and assets. This holistic approach ensures high standards are met, even under tight deadlines.

In an exclusive conversation with The Interview World at the NASSCOM Innovation Hub, Kalyani Kunche, Founder and CEO of Ambaram, detailed her startup’s unique offerings. She emphasized how her platform transforms design communication among stakeholders and shared enthusiastic feedback from customers. These insights underscore Ambaram’s potential to redefine the design industry, fostering unparalleled collaboration and innovation. Dive into the key takeaways from her interview.

Q: Could you provide insights into your design platform, Ambaram, and explain what sets it apart from other similar products in the market?

A: Ambaram isn’t just another B2B SaaS platform—it’s the gold standard for design and product sourcing collaboration. What truly sets us apart? Our UI and UX are crafted with precision by designers who get the intricacies of the design world. Unlike platforms built by tech developers for designers, Ambaram is designed by designers, for designers. This isn’t a superficial difference; it’s a game-changer.

But that’s not all. Our platform revolutionizes team collaboration with a visual, intuitive interface that makes working together effortless and dynamic for design communication. Ambaram is indispensable for retailers juggling multiple offices and global sourcing teams. It seamlessly connects you with manufacturers around the world, streamlining communication and boosting efficiency.

In essence, Ambaram isn’t just a tool—it’s a strategic asset that elevates how design and sourcing teams operate, ensuring you stay ahead in a fast-paced, global market.

Q: Could you elaborate on the specific domain or industry in which this platform is primarily utilized?

A: Let me provide a deeper insight into my background and the vision driving this concept. With a robust career spanning over 23 years in the fashion and design industry, I have dedicated the last 13 years to leading a design team at a traditional brick-and-mortar studio. My academic experience at Berkeley was a turning point, inspiring me to explore how the conventional studio model could be transformed into a cloud-based solution.

Our platform is tailored specifically for designers, addressing a critical challenge in the design field. Traditionally, design creation and sourcing are handled as separate processes, leading to inefficiencies. Our solution bridges this gap by enabling designers to source designs from global vendors and communicate seamlessly with buyers, all within a unified platform, making design communication an absolute delight.

The primary advantage of our platform is its ability to centralize data management. Designers currently struggle with fragmented information scattered across various platforms such as WhatsApp, Pinterest, Google Drive, and OneDrive. Even within team communication tools like Slack, while discussions occur, providing feedback on designs often requires sending links from Google Drive, which is far from ideal. This fragmentation creates a significant gap, as essential data is dispersed, and communication tools remain disconnected. Our solution integrates these elements, offering a streamlined approach to both design management and team collaboration, ultimately enhancing efficiency and effectiveness in the design process.

Q: How do you envision this innovation transforming the landscape of design?

A: This development won’t reshape the entire design landscape, but it will redefine how we communicate and collaborate on design. Imagine having all your critical data neatly centralized, enhancing efficiency and streamlining every process. For the first time, you’ll gain a complete, unbroken history of your interactions with manufacturers and stakeholders—both internal and external. This treasure trove of insights will empower you to make smarter decisions, drive innovation, and accelerate progress. With this data at your fingertips, you’ll unlock new possibilities and catapult your design projects to unprecedented heights of success.

Q: Can you describe the responses you’re receiving from your customers?

A: Customers are raving about the customer journey and UI/UX design, and we couldn’t be more thrilled to see them appreciate the distinctive edge of our product. This validation fuels our enthusiasm and reinforces our direction. Yet, we’re not resting on our laurels. We’re laser-focused on learning from each deployment to supercharge our product. Our meticulously crafted roadmap is our North Star, guiding every step. As we advance, our commitment to listening and evolving in response to customer feedback is unwavering, ensuring our product meets and exceeds their expectations.

Q: How do you envision the landscape of your industry and your role within it evolving over the next five years?

A: Design studios and sourcing professionals are harnessing this tool with exceptional precision, much like the compelling example shown in another slide. Yet, its influence is even more powerful in the B2B realm, where its advantages become starkly evident.