Neetu AI Solutions is an AI-first technology company that develops personalised software, intelligent automation, and digital products for MSMEs and growing businesses. The company brings together AI engineering, workflow automation, custom software development, web and mobile applications, data integration, and intelligent scraping to address complex, real-world business challenges. Its diverse portfolio spans Indian Railways procurement, freight tendering, inventory management, fitness academies, sports performance, and HR and payroll. Rather than forcing businesses into generic technology templates, Neetu AI Solutions designs solutions around each client’s specific processes, priorities, and operational needs. Its hands-on, engineering-led approach turns business challenges into practical, scalable, and AI-powered solutions that deliver measurable value.
In an exclusive conversation with The Interview World at Sport India Expo 2026, Himanshu Lohia, Founder of Neetu AI Solutions, discusses the company’s AI-powered solutions for the sports industry and their potential to reshape sports performance and management. He shares insights into the organisations already leveraging AI for sports analytics and outlines the next generation of innovations he plans to build on the company’s existing AI platform. He also explains how AI can transform the broader sports ecosystem, from performance analysis and data-driven decision-making to operational efficiency and athlete development. Finally, he presents his long-term vision for Neetu AI Solutions and its role in shaping the next decade of intelligent sports technology.
Here are the key takeaways from his compelling conversation.
Q: Could you elaborate on the AI-powered solutions that Neetu AI Solutions offers specifically for the sports industry?
A: We are building an AI-first technology business that delivers tailored solutions designed around the specific needs of each organisation. Instead of offering one-size-fits-all products, we develop niche AI applications that address real business challenges across functions such as finance, marketing, sales, inventory management, operations, and customer engagement.
Our approach is simple: we understand how each department works, identify where technology can create measurable value, and then build a customised AI solution around those requirements. As a result, businesses gain intelligent analytics, actionable insights, workflow automation, and better decision-making through a single, integrated technology ecosystem.
We also innovate beyond conventional business applications. For example, we have developed AI-powered solutions that use cameras to analyse an individual performer’s movements and provide personalised performance feedback. The system can identify areas for improvement, highlight specific movements that could be enhanced, and help performers understand how they can improve their overall execution.
These are just a few examples of what we are building with AI. We continuously explore new ideas and apply emerging technologies to solve practical, real-world problems.
Q: Which organizations, institutions, or companies have you partnered with to deploy AI-powered solutions for sports analytics?
A: We have worked with several organizations across the sports and fitness ecosystem. For example, State Fitness Academy in Dehradun is one of the institutions we have partnered with. We have also deployed our software and subscription solutions across multiple gyms in Dehradun.
Q: What are the next-generation innovations you plan to build on your existing AI platform?
A: AI is transforming the world, and automation will increasingly shape every sector. Our vision is to harness AI to automate and enhance industries across the board. Sports is one of the most influential sectors because it inspires and empowers the younger generation. At the same time, today’s youth are among the earliest and most active adopters of AI-driven technologies.
Therefore, we see tremendous potential at the intersection of AI, sports, health, and fitness. We are exploring innovative ideas that can make these sectors smarter, more personalized, and more efficient. As AI continues to evolve, we will develop and implement solutions that create greater value for athletes, fitness enthusiasts, businesses, and the broader sports ecosystem.
Q: How do you envision your AI solutions transforming the sports ecosystem and shaping the future of sports performance and analytics?
A: AI will transform the way organizations manage data, automate processes, and make decisions. Today, people spend significant time creating Excel sheets, maintaining separate software systems, and performing repetitive manual data-entry tasks. We will integrate these fragmented systems into a unified, intelligent platform that automatically captures, organizes, and processes the data they generate.
As a result, organizations will no longer have to spend valuable time manually creating and maintaining data. Instead, the data will be generated automatically and presented through simple, intuitive dashboards. More importantly, AI will analyse that data and provide actionable recommendations, insights, and intelligence tailored to their day-to-day operations.
This shift will move organizations from data creation to data utilization. Rather than spending hours preparing spreadsheets and compiling reports, people can focus on interpreting AI-generated analytics and applying those insights to their work. Ultimately, AI will eliminate much of the manual effort involved in data management and turn existing data into a continuous source of intelligent, actionable decision-making.
Q: Where do you envision Neetu AI Solutions a decade from now, and what role do you aspire for the company to play in shaping the future of AI?
A: We aim to become a leading global provider of AI-driven business solutions, empowering organizations across industries and market segments. We will leverage artificial intelligence to identify emerging opportunities, address complex business challenges, and deliver measurable value.
Our approach will be highly tailored. We will understand the unique needs of each organization and develop purpose-built AI solutions that align with its business objectives, operating environment, and growth strategy. At the same time, we will continuously innovate to stay ahead of the rapidly evolving AI landscape. Ultimately, we aspire to establish a strong and enduring position in the global AI ecosystem, helping businesses transform, scale, and compete with confidence in an AI-driven world.
