Pigi Fitness Company stands at the forefront of mobile-commerce innovation in the health supplement industry. Utilizing cutting-edge technology, Pigi optimizes costs, eliminates middlemen fees, and ensures a stringent supply chain, guaranteeing 100% authentic supplements at competitive prices. Their product portfolio is extensive, encompassing essentials like Whey Protein, Creatine, and BCAAs, catering not just to bodybuilders but also promoting holistic health across diverse demographics.
In an exclusive exchange with The Interview World, Aashil Garg, Founder and CEO of Pigi Fitness Company, provides valuable insights into the company’s founding principles, its comprehensive range of offerings, and the availability of top national and international fitness supplement brands on their platform. This discussion highlights Pigi’s commitment to quality, affordability, and accessibility in the health supplement market, positioning them as a leader in enhancing overall well-being through trusted, technologically-driven solutions.
Q: Can you share some insights into your startup’s journey and key milestones so far?
A: Pigi Fitness Company, our startup specializing in authentic supplements, operates a dynamic platform accessible on both web and mobile. Renowned as a leading online store, Pigi is dedicated to offering genuine whey protein and a comprehensive array of bodybuilding supplements. Our product range includes protein powders, whey protein isolates, plant-based alternatives, and essential supplements such as pre- and post-workout formulas, multivitamins, and more.
Since our inception, Pigi has garnered nearly a million downloads, underscoring our widespread consumer trust. Annually, we achieve robust revenues ranging between Rs. 20-25 crores, reflecting sustained growth over our seven-year journey. Each day, we efficiently process 200-300 orders, demonstrating our operational prowess and commitment to customer satisfaction.
Driven by a passion for fitness and quality, Pigi Fitness Company continues to innovate and expand, ensuring that fitness enthusiasts have access to reliable and effective supplements that enhance their training and overall well-being.
Q: Aside from offering supplements, do you have any plans to expand your range of services for consumers?
A: Absolutely, our current focus lies in expanding our service offerings within the specified domain. Our strategic objective is to enhance distribution channels, ultimately bolstering both our top-line revenue and bottom-line profitability. Transitioning to a fully digital model stands as a cornerstone of this initiative. This transformation will empower customers with the seamless convenience of placing orders through our dedicated website or user-friendly app. Pigi operates exclusively within the digital realm, ensuring accessibility and efficiency for all users. By leveraging online platforms, we aim to optimize operational efficiency and cater effectively to evolving market demands, solidifying our position in the industry.
Q: Can you tell us the number of brands that are part of your platform’s offerings?
A: We provide a diverse range of products from around 50 brands, encompassing both national and international names. Some of the well-known brands we offer include Optimum Nutrition, Muscle Blaze, Iso-Pure, MuscleTech, and Dymatize.
Q: What is your vision for the future of your business, and where do you see it evolving over the next five years?
A: Our business is focused on achieving a strong annual growth rate of 50-60% through strategic expansion initiatives. Concurrently, as an investor, I am actively exploring opportunities to invest in promising startups and capitalize on opportunities within the financial markets.
