Yogaroga, also known as Arog Bharat, is a leading holistic wellness brand that brings the transformative power of yoga and Ayurveda into the contemporary world. Deeply rooted in India’s ancient traditions, Yogaroga offers a comprehensive health and well-being approach that harmonizes the mind, body, and spirit. Its extensive offerings range from traditional yoga classes, immersive workshops, and rejuvenating retreats to personalized Ayurvedic consultations and therapies. Each experience is tailored to individual needs, ensuring a unique journey towards wellness. Yogaroga extends beyond mere physical fitness. Moreover, it emphasizes mental clarity, emotional stability, and spiritual growth, making it a distinct destination for those seeking true balance and fulfillment.
The brand’s reputation is built on its authentic practices, compassionate approach, and unwavering commitment to sustainable wellness. A team of seasoned yoga instructors guides it. Experienced Ayurvedic doctors and wellness experts share a passion for promoting holistic health. By choosing Yogaroga, individuals embark on a path to a healthier, more balanced life—anchored in ancient wisdom yet seamlessly adapted to the fast-paced demands of the modern era.
In an exclusive conversation with The Interview World, Swayam Mishra, Founder of Yogaroga, shares his vision of bringing holistic wellness to a broader audience. He discusses how the platform effectively addresses the unique health challenges of people in Tier 2 and Tier 3 cities. Furthermore, he elaborates on strategic partnerships with stakeholders in the alternative healthcare sector. He also highlights the innovative business model that drives Yogaroga’s success, emphasizing its impact and growth potential. Here are the key insights from his thought-provoking interview.
Q: Can you elaborate on your holistic wellness platform and how it effectively addresses the unique health challenges faced by people living in Tier 2 and Tier 3 cities?
A: Today, millions of people face an array of physical and emotional health issues that demand immediate attention. In India alone, more than 100 million people suffer from diabetes. Around 180 million struggle with hypertension and blood pressure-related conditions. The situation further deteriorates by the 350 million individuals dealing with obesity—a number that surpasses the entire population of the United States. Stress affects around 500 million people, underscoring the urgent need for effective, accessible wellness solutions.
To address these widespread health challenges, we provide affordable wellness services, particularly targeted at lower-income groups residing in Tier 2 and Tier 3 cities. With internet access now available in nearly every household, people from all walks of life, including those in remote villages, are increasingly relying on digital platforms for a range of needs—from scrolling through news and social media to preparing for competitive exams like JEE and NEET.
Similarly, our app offers a digital gateway to comprehensive health solutions, making it easier than ever to adopt a healthier lifestyle. We also provide services, including yoga, customized dietary plans, Ayurvedic Panchakarma therapies, and naturopathy. We aim to help individuals tackle health issues at their root level, providing an effective alternative form of medicine.
Our platform makes wellness accessible and convenient, ensuring people can improve their health without leaving the comfort of their homes. We offer live, interactive sessions throughout the day to accommodate various schedules. Whether you are an early riser, have a more relaxed morning routine, or are a homemaker who becomes available after sending the kids to school and the spouse to work, our flexible batches make it easy to participate at a time that suits you. Evening sessions are also available, ensuring that even the busiest individuals can find time to prioritize their well-being.
Participants can join from anywhere using a mobile device, laptop, or smart TV. Our live sessions are not only interactive but also engaging. Users can ask questions, share their concerns, and receive tailored guidance from our experienced instructors and health experts. Each session includes a detailed Q&A component, where participants learn proper alignment for yoga poses, understand the sequences, and receive advice on holistic lifestyle changes. We foster a supportive, interactive environment that empowers users to take charge of their health and wellness journey.
Our mission is to reach between 10 to 100 million people and significantly reduce the healthcare costs associated with lifestyle diseases. Studies show that around 80% of health issues stem from poor lifestyle choices. By making small yet impactful changes, we believe we can prevent 8 out of every 10 lifestyle-related diseases, providing a substantial improvement in public health outcomes. Our approach is simple: empower people to make informed choices that enhance their quality of life, reduce the financial burden of healthcare, and foster a healthier, more balanced society.
Through our platform, we aim to revolutionize how people perceive and achieve wellness, making it accessible, affordable, and adaptable to the diverse needs of our users. We believe that health should not be a privilege but a fundamental right accessible to all, regardless of their location or financial status.
Q: Do you collaborate with service providers from yoga, Ayurveda, or other alternative healthcare sectors?
A: Yes, our team boasts a robust network. As the yoga expert, I bring 8 to 10 years of dedicated experience in fitness, specializing in yoga, meditation, and physical activity. My expertise underlines notable achievements. These include setting a Limca Book of Records for cycling 3,500 km from Jammu to Kanyakumari in just 16 days. Additionally, I hold a world record in India for cycling 4,000 km from Arunachal Pradesh to Gujarat. These milestones reflect not only my commitment to physical fitness but also the profound impact of yoga on enhancing physical health and mental stamina. Through these experiences, I have gained a deep appreciation for yoga’s role in addressing both physical and mental health challenges.
Q: What is the business model behind your wellness platform?
A: Our primary objective is to connect with a wide audience across India and around the world. To achieve this, we are rolling out a freemium model designed to offer significant value while leveraging various revenue streams. We will provide free classes and live yoga sessions, akin to the model used by YouTube. These sessions will be accessible to everyone at no cost, allowing us to reach a broad audience. Revenue will be generated through targeted advertisements and strategic marketing efforts integrated within these free offerings.
For those seeking a more structured and interactive experience, we will offer affordable small group sessions at Rs. 1500 per month. These sessions will be conducted in smaller, more intimate groups, allowing for a more personalized and engaging experience.
Furthermore, we provide premium one-on-one sessions for individuals who desire highly personalized instruction. This tiered approach ensures that we cater to a range of needs and preferences. We accommodate everyone from upper-class individuals to those from lower-income backgrounds.
Users participating in our hour-long yoga sessions can expect to view brief advertisements, which we anticipate they will accept in exchange for the free content. Our overarching goal is to maximize our reach and impact, making yoga accessible to as many people as possible.
Q: When do you plan to launch this wellness platform to the public?
A: We are set to launch in October 2024. Currently, we are outsourcing our technology needs. However, securing funding will enable us to establish our in-house tech team, which would significantly enhance our capabilities. We anticipate beginning our services by late October or early November.
Looking ahead, we plan to introduce innovative features to our platform. Our primary goal is to offer health solutions at an affordable price while delivering exceptional service. A key differentiator will be our collaboration with top health professionals. For instance, if we focus on diabetes care, we will partner with specialists from renowned institutions like AIIMS. This collaboration will include webinars featuring leading endocrinologists and diabetologists, providing valuable insights and tailored sessions. We aim to extend this expert knowledge to individuals in tier-two and tier-three cities. Furthermore, we ensure that they receive high-quality information from top professionals in India’s leading organizations.
