GoldenStep introduces an elite solution for shoe maintenance through its All-in-One Shoe Care Kit. Recognizing that shoes are a vital expression of personal style, GoldenStep has meticulously designed this comprehensive kit to streamline and elevate sneaker care. The kit boasts ultra-soft microfiber towels that clean with utmost gentleness, ensuring no scratches.
For delicate materials like suede, a soft bristle brush is included, while a hard bristle brush tackles tougher stains on leather and rubber with ease. The centerpiece of the kit is the revolutionary Cloud Cleaner—a waterless formula engineered to effortlessly dissolve dirt and stains.
To further enhance the longevity of your footwear, the SPF solution offers robust protection against UV damage, maintaining the vibrant colors and appearance of your shoes. Whether you’re a sneaker aficionado or a dedicated fashionista, GoldenStep guarantees that your footwear remains in impeccable condition with minimal effort.
In an exclusive exchange with The Interview World, Saksham Chauhan, CEO of GoldenStep, provides a deep dive into the company’s product offerings and shares valuable insights into the sneaker care and resale market in India. He also highlights the demographic trends influencing the usage of his products and elaborates on his ambitious expansion plans. This interview offers a thorough understanding of GoldenStep’s strategic vision and market positioning.
Q: Can you provide an overview of GoldenStep’s product offerings?
A: We provide a wide array of sneaker-related products designed to cater to every aspect of sneaker care and fashion. Our product line includes specialized cleaning kits equipped with towels, brushes, SPF protection, and cloud cleaners to maintain the pristine condition of your sneakers. Additionally, we offer India’s first wooden sneaker crates, a stylish and functional solution for organizing and showcasing your collection at home.
As part of our expansion, we are set to launch a new clothing line featuring trendy streetwear collections along with sneaker care. Furthermore, our platform supports sneaker reselling, connecting buyers and sellers within the vibrant sneaker community.
Q: What is the current size and growth trajectory of the sneaker resale market in India?
A: The sneaker resale market is experiencing explosive growth. Currently valued at approximately $2.8 billion, it is anticipated to expand at a robust 6.1% compound annual growth rate (CAGR). This is a remarkable increase from its valuation of around $900 million just four years ago, underscoring the sector’s dynamic expansion. The surge in market value reflects the rising demand and shifting trends within the industry. This growth trend is set to continue, largely driven by the increasing influence of youth fashion, which continues to dominate the footwear market and fuel the ongoing enthusiasm for sneaker resales.
Q: Could you provide details on the sourcing origins of these sneakers?
A: Currently, all our manufacturing operations are based within the country. We exclusively use local contract manufacturers and produce everything in India. We do not depend on imports for our production needs.
Q: Could you describe your end users, including their age demographics, and share the type of feedback or response you’ve been receiving from them?
A: Our core customers consists of teenagers and young adults, aged 18 to 30, alongside passionate sneaker enthusiasts. In India, there is a notable trend of individuals collecting coveted sneaker brands like Jordans and Nike. These sneakers are often worn for sports and jogging. To address this growing interest, we are launching a dedicated fashion segment aimed at the country’s youth, focusing on their unique preferences and expanding our offerings to meet their demands.
Q: Are you considering expanding your sneaker care business by establishing a chain of shops in the future?
A: Our mission is to become the premier one-stop solution for all streetwear needs, eliminating the inconvenience of dealing with multiple vendors. Currently, purchasing streetwear apparel, sneakers, and related cleaning products requires visiting separate stores or online platforms. We intend to simplify this process by offering a comprehensive range of products in a single, user-friendly location. Our platform will cater to all streetwear enthusiasts by providing everything from stylish clothing and trendy sneakers to essential care kits for maintaining them.
While we are currently focusing on building our online presence, we have ambitious plans to expand into physical retail locations in the near future. At present, we are in the initial stages of our journey. Nevertheless, we are dedicated to growing our operations across India and aspire to achieve a global footprint, ensuring that our customers have convenient access to high-quality streetwear solutions wherever they are.
