TECH AT PLAY redefines sports analytics and live streaming through a cutting-edge platform that transforms how athletic performance is captured, analyzed, and shared. Engineered for multi-sport functionality, this plug-and-play solution tracks high-velocity movements that escape the human eye. At its core, the system combines proprietary cameras with AI-powered analytics to deliver instant, automated performance assessments. These insights come alive through a sleek, interactive dashboard—accessible in real time.
What sets TECH AT PLAY apart is its intelligent video tagging and editing capability. The platform automatically generates personalized highlights, enabling athletes to review key moments and sharpen their performance with precision. Moreover, it offers professional-grade live streaming with dynamic, multi-angle coverage—without the complexity of bulky equipment or traditional broadcast teams. Everything, from capture to broadcast, is controlled remotely through a smartphone or laptop. Streaming to platforms like YouTube becomes effortless.
Designed for scalability and efficiency, TECH AT PLAY elevates the entire sports ecosystem—from coaching and training to audience engagement. It fuses advanced technology with intuitive usability, empowering athletes to push boundaries and offering fans a rich, data-driven viewing experience.
In an exclusive conversation with The Interview World at Startup Mahakumbh, Siddhartha Dutta, Founder and CEO of TECH AT PLAY, delves into the live streaming platform’s core innovations. He unpacks how the solution addresses diverse business needs, explores its monetization models, and reveals what makes TECH AT PLAY a game-changer in the industry.
Here are the most compelling insights from this conversation.
Q: Could you walk us through the core offerings of TECH AT PLAY and how they stand out in the current live-streaming landscape?
A: TECH AT PLAY operates at the intersection of sports analytics and live streaming, delivering two core capabilities: it analyzes athlete performance in real time and simultaneously streams matches live on television. What truly sets the platform apart is its complete elimination of human intervention.
At the heart of the system is intelligent automation. Advanced cameras, powered by AI, independently recognize, track, and follow the ball—without manual input. The technology handles everything, from detection to data capture to live transmission.
By removing the need for human operators, TECH AT PLAY democratizes sports broadcasting. It transforms what was once a resource-intensive process into an accessible, plug-and-play solution—ideal for deployment at the grassroots level. This shift marks a significant leap in making high-quality performance analytics and live coverage available to every athlete, anywhere.
Q: Can you elaborate on the technological and operational infrastructure needed to ensure the seamless performance of your platform?
A: All you need are standard CCTV cameras—the kind commonly installed at traffic signals. Simply connect them to the internet. That’s it. From there, the cloud handles everything else seamlessly.
Q: What sports are you currently covering through your live streaming platform?
A: We’ve already commercialized cricket. Now, we’re planning to expand further by introducing badminton and tennis. This marks the next phase of our growth strategy.
Q: What key benefits does your platform offer to individual sportspersons and the broader sports community?
A: Let me break it down into three strategic pillars. Level 1 focuses on recognition and scouting—identifying talent at the grassroots. Subsequently, Level 2 is all about game improvement—enhancing player performance through data and insights. Finally, Level 3 introduces commercialization—specifically, empowering local clubs to boost revenue.
Traditionally, clubs turn to capture and broadcast as a monetization route. However, poor production quality often limits their ability to attract advertisers. That’s where we come in.
Our solution delivers broadcast-quality footage—comparable to what you see on mainstream television. As a result, clubs can now secure advertising deals with confidence. Moreover, they can license this content to platforms like Netflix or FanCode.
Importantly, we don’t create content ourselves. We’re the engineering team behind the scenes—enabling clubs to capture, produce, and distribute professional-grade content effortlessly.
Here’s the game-changer: What once cost lakhs per production, our technology now delivers at just a fraction of that cost.
This democratizes access. Whether you’re in Odisha or Delhi, you can now stream your match to viewers in Senegal or anywhere else—with ease and excellence. That’s our core USP.
Q: What types of platforms are you planning to offer, and how will they cater to different user needs?
A: Our platform is truly universal. You can stream to YouTube, FanCode, Netflix—virtually any destination you choose.
Here’s why: we’ve engineered our technology at the foundational level, right down to the core streaming protocols. Unlike surface-level integrations, we built it from the ground up to ensure deep compatibility.
As a result, any major content delivery platform—be it YouTube or any other—can seamlessly receive and broadcast our stream without friction.
Q: Can you share the business models you’re currently offering and how they support your value proposition?
A: Our commercial model runs primarily on a subscription basis. Clients don’t bear any infrastructure costs.
Instead, we charge them a fixed monthly fee. In turn, they have full flexibility to price their services as they see fit. It’s a straightforward B2B system—designed for scalability, transparency, and control.
