Data-Driven Organic Farming Can Bolster Farmers’ Income

Unikisan, a pioneering AI-powered app, is reshaping organic farming by delivering precise, data-driven guidance to India’s farming communities. Positioned as a trusted ally, Unikisan harnesses cutting-edge predictive AI technology to empower farmers in cultivating high-quality organic crops, streamlining every stage of the organic farming process. Beyond cultivation, Unikisan envisions a self-sustaining ecosystem where farmers can connect, share knowledge, and even market their organic produce directly on the same platform. Furthermore, this holistic approach boosts crop quality and elevates farmers’ profitability, helping to build a resilient community of organic growers.

In an exclusive conversation with The Interview World, Farid Khan, Founder and CTO of Unikisan Agrotech Pvt. Ltd., provides insight into his mission to transform organic farming through innovation. Farid also explains how Unikisan’s unique offerings address challenges specific to organic agriculture, provide farmers with actionable insights, best practices, and real-time support. Here, we capture the essence of his journey and the strategic vision behind Unikisan, highlighting key ways it is paving the way for sustainable growth in organic farming.

Q: How is Unikisan contributing to the empowerment of organic farming communities?

A: We’ve launched a groundbreaking predictive AI application that transforms raw field data into actionable insights for farmers. Unikisan stands as the world’s first AI-powered organic farming guide, offering end-to-end support for crop cultivation. From planting seeds to harvesting and finally connecting to premium buyers, Unikisan guides farmers through every critical phase. Through our integrated marketplace, Organicacy, farmers gain streamlined access to markets where they can sell their organic produce at competitive prices. Moreover, this platform simplifies the process and champions the value of organic products. This also empowers farmers to achieve better yields and stronger financial outcomes.

Q: With many startups providing farming apps to support the agricultural community, what sets your offerings apart?

A: Starting with a comprehensive Soil Health Card, Unikisan equips farmers to cultivate their crops with ease and confidence. Through our dedicated “handhold program,” we also guide farmers step-by-step, ensuring they’re supported every step of the way. And for those looking to sell directly to end consumers and achieve higher profit margins, we offer a unique opportunity: Organicacy—a seamless marketplace where farmers and traders connect directly with buyers.

Our platform also integrates advertising options for traders and manufacturers, enabling targeted outreach to farmers and maximizing visibility within the farming community. These elements form the four foundational pillars of Unikisan, building an interconnected ecosystem that serves the entire organic farming journey.

What truly sets Unikisan apart is its distinction as the world’s first AI-driven organic farming guide—a revolutionary tool providing farmers with intelligent, actionable insights at every stage of the process.

Q: What types of resources and guidance does your platform offer to support farmers interested in transitioning to organic farming?

A: Our app tailors recommendations precisely to the soil’s needs. By analyzing Soil Health Card data, we offer insights that match each field’s unique requirements. No Soil Health Card? No problem. While anyone can access our application, having a Soil Health Card unlocks deeper, more targeted guidance. With this data, we provide actionable steps to improve soil quality, especially if deficiencies are detected. For instance, if the soil shows low potassium levels, our app instantly recommends adding potash to bring it up to ideal growing conditions. This precise guidance also helps farmers optimize soil health, setting the foundation for stronger, more productive crops.

Q: Can you share insights on the number of farmers who have adopted potash based on the recommendations provided by your platform?

A: Currently, we proudly serve over 1,000 farmers and are rapidly expanding our reach to help them achieve their goals. Potash, a crucial macronutrient alongside nitrogen and phosphorus, is essential for crop health and productivity. By emphasizing the importance of this vital nutrient, we empower farmers to cultivate thriving crops that meet market demands.

Q: Have you launched this service in specific regions of India, and if so, which areas are currently being served?

A: Absolutely! We’ve successfully piloted our projects in Nagpur and Bangalore, where we’ve captured the keen interest of local farmers. This enthusiastic response validates our approach and inspires us to expand further. We are eager to extend our innovative solutions to additional regions across the country, empowering more farming communities to thrive.