At GADGETSWEAR, innovation is not only a value—it’s the driving force in propelling the brand. What began as a passionate pursuit to elevate mobile experiences has transformed into a brand that fuels creativity. From their first selfie stick to today’s advanced gimbals and camera lights, the team delivers quality and technological ingenuity.
Each product embodies GADGETSWEAR’s belief that technology should unlock self-expression. The team also knows the impact of a perfectly framed shot or a smooth, stabilized video, and they aim to equip users with the tools to capture those moments with ease and precision.
In an exclusive conversation with The Interview World, Sawan Kumar, Co-founder of GADGETSWEAR, delves into the story behind his D2C brand. He further discusses its unique offerings, shares insights on industry focus areas, highlights market feedback, and unveils his long-term vision. Here are the top takeaways from this revealing interview.
Q: Can you elaborate on the offerings of your D2C brand GADGETSWEAR and the unique value it brings to your customers?
A: A year ago, we launched our D2C brand, GADGETSWEAR, with a vision to tackle challenges faced by influencers, students, business owners, and car owners. We focus on creating innovative products—selfie sticks, tripods, mobile stands, and car mounts—designed to enhance convenience and creativity. Over the past year, we’ve also sold these products on major D2C platforms like Amazon and Flipkart, reaching approximately Rs. 55 lakhs in revenue. Now, we aim to surpass Rs. 100 crores by next year. It’s an ambitious target, but in business, any goal is achievable with the right strategy and decisive action.
We currently offer 50 SKUs—a large number for any young brand. Our approach is intentional; we launched with a wide range to gather market insights and determine which products resonate. While our initial plan was to start small, experimenting with a broader array of SKUs has allowed us to identify what works and what doesn’t. Understanding market dynamics is crucial before scaling a venture. Failure is part of the process for any entrepreneur. Therefore, we’re refining our approach to narrow our portfolio based on performance.
The goal is to identify the top 10–20 products that contribute most to our revenue, using the Pareto Principle: 80% of success often comes from 20% of efforts. At present, we’re still exploring which products will drive that core 20%. Through this process, we’ll focus on scaling and strengthening those top-performing SKUs to maximize our impact and achieve sustainable growth.
Q: Which sectors or target verticals are you focusing on for the growth and expansion of your D2C brand?
A: I deeply invest in the mobile accessories sector. While the fashion and shoe industries are vast, they don’t capture my interest. I have a background in electronics—a passion I’ve had since childhood. I grew up assembling radios, TVs, and several electronic devices, which sparked my fascination with tech. Now, I’m channelling that passion into expanding our brand into categories like smartwatches, Air Pods, and neckbands. I want to build a brand with the same impact and recognition as Boat.
Q: What has been the market response to your products in the D2C segment, and how do you see this evolving?
A: The Indian market is both complex and highly selective. Consumers expect three things: ultra-low prices, exceptional quality, and immediate availability. Today’s buyers are impatient; they won’t wait days for a delivery—they want it within 20 hours. If I can meet these three demands, I’ll establish a successful D2C brand in this space.
While platforms like Amazon and Flipkart are available for selling our products, my vision is to build a platform of equal reach and influence. I’ve included a QR code on every product to bridge that gap. This way, customers who purchase from Amazon can scan the code, land directly on my website, and make future purchases there. Moreover, this strategy creates a direct line to my brand and strengthens my platform.
Q: What is your long-term vision for the next 5 to 10 years, and how do you plan to achieve it?
A: Five to ten years is a considerable time frame, and market shifts can be unpredictable. While it’s hard to pinpoint precisely where we’ll stand in five years, my focus is clear for the immediate future. Within the next two to three years, I’m also determined to outpace Boat by delivering unmatched value and innovation to our customers.
