Next Billion Users (NBU), a subsidiary of TriVayu Media Works (TMW), is an industry leader in hyperlocal content and services, delivering customized digital solutions to brands targeting India’s tier-two cities. As a dynamic outsourcing firm, NBU specializes in non-technical services such as call center operations, content moderation, and Online Reputation Management (ORM). By harnessing the power of AI and advanced analytics, NBU optimizes business processes and elevates customer interactions. With a proven track record of success with Fortune 500 companies and cutting-edge startups, NBU is boosting operational efficiency and safeguarding online reputations, enabling businesses to scale on a global stage.
In an exclusive conversation with Meenakshi Saxena, representing The Interview World, Ratnendra Ashok Pandey, Co-Founder and CEO of Next Billion Users and Co-Founder and COO of TriVayu Media Works, delves into his company’s core digital offerings. He highlights how NBU addresses the unique needs of emerging economies, navigates the challenges of creating solutions for diverse and underserved markets, and underscores the pivotal role of technology in bridging the digital divide and empowering underserved communities. Pandey also shares his bold vision for the next five years. Here are the key takeaways from this enlightening conversation.
Q: Could you share an overview of Next Billion Users and its core offerings? What unique value does it bring to the market, and how does it cater to the specific needs of emerging economies?
A: Next Billion Users (NBU), founded in 2023, is a powerhouse in non-technical outsourcing, built around one core principle: trust and safety. As an extension of TMW, NBU seamlessly connects global brands to emerging markets, delivering solutions precisely tailored to local needs. Our services include content moderation, multilingual content management, customer success, and hyperlocal campaigns. We don’t just ensure safe digital spaces—we create them with uncompromising quality control.
NBU stands out by blending cultural awareness with operational efficiency to address the unique demands of emerging economies. Our expertise in trust and safety services, backed by a near-perfect 99% quality rating, guarantees secure digital environments. Beyond that, we lead in multilingual content management, seller onboarding, and hyperlocal campaigns, helping businesses connect genuinely with diverse, often overlooked, audiences. By tailoring our solutions to local markets while upholding global standards, we bridge the digital divide.
At NBU, inclusivity, scalability, and cost-effectiveness are at the heart of everything we do. We empower global brands to extend their reach, driving meaningful connections with the next billion digital users.
Q: How do you navigate the challenges of developing solutions for diverse and underserved markets?
A: Navigating the complexities of diverse, underserved markets requires more than just strategy—it demands a mastery of cultural sensitivity, data-driven insights, and operational agility. At Next Billion Users (NBU), we make it our mission to understand the distinct challenges and preferences of every market. Through robust local partnerships and meticulous research, we dive deep into what truly matters.
We invest in multilingual capabilities to ensure our solutions don’t just reach but resonate with diverse audiences, crafting content and campaigns that speak to cultural nuances. Flexibility is embedded in our operations, enabling us to pivot quickly and effectively as these markets evolve. By combining cutting-edge technology with a human-centric approach, we deliver scalable solutions that meet both local and global demands with precision.
Q: What technology and digital inclusion trends are you most excited about, and how is the Next Billion Users leveraging these trends to drive impact?
A: I’m deeply energized by the surge of AI-driven personalization and the breakthroughs in multilingual technologies. At Next Billion Users, we seize these trends to fortify trust and safety, optimize content moderation, and launch hyperlocal campaigns. By embracing innovation, we craft scalable, inclusive solutions that empower underserved communities and spark authentic, impactful digital connections.
Q: How do you view the role of technology in bridging the digital divide and empowering underserved communities?
A: Technology is a game-changer, bridging the digital divide and unlocking access to education, resources, and economic opportunities. At Next Billion Users, we harness this potential to craft tailored, multilingual solutions that empower underserved communities. We champion inclusivity, forging meaningful connections between global brands and diverse, often overlooked audiences.
Q: What is your vision for the future of NBU over the next five years, and what strategic goals are you setting for the company?
A: In the next five years, I envision NBU as a global powerhouse in non-technical outsourcing, expanding across both emerging and developed markets. Our strategy is clear: scale operations to serve industries like e-commerce, agriculture, and content moderation, all while setting an unwavering standard for quality. We’ll triple our resource base, enhance multilingual capabilities, and harness AI-driven solutions to boost efficiency. Through innovation and inclusivity, we will close the digital divide, enabling global brands to build authentic connections with underserved markets—and empowering the next billion users to thrive in the digital economy.
