Kraya, founded in 2024, is revolutionizing sales and procurement through advanced AI-driven automation. In just a short span, the company has emerged as a frontrunner in business automation, offering intelligent tools that fuel revenue growth, streamline operations, and maximize efficiency.
At the heart of Kraya’s innovation lies its powerful sales automation suite—engineered to help businesses accelerate revenue generation. The platform enhances sales cycles by making them faster, smarter, and more responsive. It features pre-built quick replies for instant communication, AI-generated responses tailored to live conversations, and automated follow-ups that dramatically cut response times. The results speak volumes: clients have reported a 2X boost in sales, over 40 hours saved monthly, and up to 60% faster lead engagement. These numbers underscore the real-world impact of Kraya’s intelligent automation.
Beyond sales, Kraya delivers an end-to-end, AI-powered procurement platform that transforms how businesses manage their supply chain. From product requirements and RFQs to price negotiations and purchase orders, every step is automated and optimized. The platform offers real-time spend analysis, improves supplier collaboration through integrated communications, and eliminates manual inefficiencies. The outcome? Businesses gain complete visibility, slash procurement costs, and drive smarter decision-making at scale.
Kraya doesn’t just provide tools—it becomes a strategic growth partner for forward-thinking enterprises aiming to scale with speed, precision, and intelligence.
In an exclusive interview with The Interview World at Startup Mahakumbh, Pratik Loya, Co-founder and CEO of Kraya, delves into the platform’s transformative impact on procurement. He explains how automation can unlock cost efficiencies, streamline processes, and deliver scalable value. He also identifies key industries that stand to gain the most from adopting Kraya’s technology. Here are the most compelling insights from that conversation.
Q: Can you walk us through your platform, Kraya, and explain how it’s transforming and streamlining the procurement workflows for businesses?
A: Kraya is a powerful Source-to-Pay platform that transforms the procurement journey by automating every critical stage. From indenting and inventory management to RFQs, purchase orders, GRNs, and quality checks, Kraya ensures end-to-end digital efficiency. It seamlessly integrates with store operations and material issuance, eliminating the delays and errors typical of manual processes.
As a result, organizations can streamline procurement, accelerate decision-making, and significantly improve operational efficiency. By leveraging Kraya, you gain faster access to high-quality materials at the most competitive prices—sourced from the best vendors—every time.
Q: In what ways do you envision Kraya revolutionizing the traditional procurement process for businesses?
A: In India, most companies still rely on manual processes for procurement and related operations. However, with the rise of Industry 4.0 technologies, this traditional approach no longer suffices. To remain competitive, businesses must embrace smarter, faster, and more efficient procurement strategies.
Kraya empowers organizations to do exactly that. By digitizing and automating the entire procurement lifecycle, Kraya enables companies to procure intelligently—reducing delays, minimizing errors, and optimizing vendor selection. In a world that demands agility, Kraya ensures your procurement process keeps pace with innovation.
Q: Do you see Kraya as a cost-effective solution for businesses, and how does it help reduce procurement expenses?
A: Absolutely. Kraya becomes highly cost-effective when the user license costs less than the salary of an office assistant. In fact, users begin seeing a positive ROI as early as the following month—and that impact compounds over the year. By eliminating time-consuming manual tasks, reducing negotiation complexities, and streamlining procurement, Kraya delivers measurable savings in both time and money.
Q: Based on your market insights, which sectors are likely to gain the most value from adopting Kraya?
A: Kraya is a sector-agnostic platform, designed to adapt seamlessly across industries. However, infrastructure companies and manufacturing enterprises stand to gain the most. With complex procurement cycles and high-volume operations, these sectors can unlock maximum value through Kraya’s automation, efficiency, and cost-saving capabilities.
