Rootandleaves is a dynamic tech startup redefining software design, development, and digital marketing services. By crafting cutting-edge digital products with responsive designs, scalable architectures, and uncompromising security, the company empowers businesses to thrive in an increasingly digital landscape. Rootandleaves’ relentless commitment to innovation ensures the delivery of high-quality, performance-driven solutions that optimize operations, from creation to seamless management—accessible anytime, anywhere.
The company offers a robust suite of services tailored to drive business growth. These include website and app development, AI/ML solutions, and cutting-edge design expertise. Its track record boasts impactful collaborations, such as groundbreaking initiatives with the Bhopal Government on platforms like Railtranz and GarbIT.
Rootandleaves also stands out with its part-time Virtual CTO services, providing strategic technology leadership that aligns with business goals while ensuring cost efficiency. Whether launching a new venture or revitalizing an established business, Rootandleaves emerges as a trusted partner, fostering growth and innovation every step of the way.
In an exclusive conversation with The Interview World, Ayushi Yadav, Founder of Rootandleaves, delves into her company’s unique digital solutions and services. She discusses their competitive edge, the seamless integration of legacy systems with advanced technologies, and shares insights into their expanding client base and long-term vision. Here are the key takeaways from this enlightening conversation.
Q: Could you elaborate on the solutions and services that Rootandleaves offers to its customers, and how these address their specific challenges effectively?
A: For the past 12 years, we have been at the forefront of the IT services and solutions market. Over this period, we’ve developed and delivered a diverse range of solutions, including OTT platforms, digital marketing platforms, cloud servers, and SMPP servers.
However, we’ve identified a key challenge in the market: many businesses lack the necessary technical expertise to navigate complex technological landscapes. To address this, we offer CTO-as-a-Service, where companies can collaborate with our expert CTOs for personalized, strategic guidance. Our CTOs work closely with founders, helping them assess whether a given solution is truly the right fit for their needs, ensuring that they are equipped with the best technology available.
Beyond providing strategic tech guidance, we also specialize in building comprehensive tech platforms from the ground up. From designing logos to hosting platforms on the cloud, we offer end-to-end development services to bring your vision to life. This is how we are transforming businesses with tailored tech solutions today.
Q: Is there a specific industry you are currently targeting for delivering your IT services?
A: Currently, we do not specialize in any single industry. Instead, we serve a broad range of sectors. If a business requires a tech platform, we have the expertise to deliver the right solution, no matter the industry.
Q: How do you differentiate your technology offerings from those of your competitors?
A: Our unique selling proposition lies in our ability to build platforms from the ground up, using the latest technologies. We are providing the most advanced solutions, never relying on outdated tech stacks. Our expertise spans cutting-edge technologies like React Native, Next.js, Node.js, Rust, and GraphQL. By leveraging these modern frameworks, we ensure that our clients’ platforms remain relevant and scalable for years to come—without the need for constant revamps. When you choose us, you are guaranteed the best technology, now and in the future.
Q: How do you seamlessly integrate customers’ legacy technologies with your latest platforms and solutions?
A: Yes, we can certainly do that. Every business has its own unique APIs, and we specialize in collaborating with these platforms. Customization is often required, and we have the expertise and capabilities to deliver tailored solutions that meet each client’s specific needs.
Q: How many clients are you currently serving?
A: We have been in the market for the past 12 years. It’s difficult for me to pinpoint the exact number of clients we’ve worked with, but I would estimate it to be over 100.
Q: What is your long-term strategy for growth and innovation?
A: Our long-term vision is to be a trusted ally in technology, offering unwavering support to those in need. I want to be the go-to person for businesses, a reliable resource they can call anytime with their tech challenges. Whether it’s a D2C, B2B, C2C, or P2P model, I am committed to providing tailored guidance and digital solutions. My goal is to be the best person they can turn to, helping them navigate any tech issue with confidence and expertise.
