Big Daddy Minds, a forward-thinking startup, is transforming wealth management with its innovative and personalized approach. The company empowers individuals and families by offering tailored financial planning, investment strategies, and wealth preservation services. By leveraging advanced technology and deep market insights, Big Daddy Minds delivers solutions that evolve with clients’ changing needs. With a commitment to transparency, education, and sustainable growth, the startup guides clients through the complexities of wealth management with confidence. Big Daddy Minds focuses on building lasting relationships and securing the financial futures of its diverse clientele.
Operating as a Collective Investment Scheme (CIS), Big Daddy Minds pools capital from a broad investor base—particularly women, portfolio diversification seekers, and opportunity funds. The company strategically invests in low-risk assets such as bonds, fixed deposits, debentures, and liquid funds. This capital is then utilized for invoice discounting, generating a stable 12% annual return for clients.
In an exclusive conversation with The Interview World, Priyanshu Maurya, Founder of Big Daddy Minds, delves into his financial product offerings, explains the business model and marketing network, and shares his long-term vision. Here are the key insights from his conversation.
Q: Can you detail the specific solutions your startup offers in the financial domain?
A: At Big Daddy Minds, we are a pioneering startup in the wealth tech sector, offering an innovative investment platform that delivers up to 12% compounding returns. Unlike our competitors, we impose no lock-in period, providing unparalleled flexibility and high liquidity—akin to CASA-level liquidity.
Our platform stands out in a crowded market of around 25 competitors, all of whom offer only simple interest and enforce a 90-day lock-in period. We are the sole provider of compound interest, allowing our investors to generate significantly higher returns. In fact, the difference in earnings can amount to an additional ₹10 lakhs per investor—a substantial sum, especially for individuals earning between ₹20,000 and ₹30,000 per month.
For many Indians, ₹10 lakhs represents a significant financial milestone, enabling the purchase of various essential and desirable items. By choosing Big Daddy Minds, investors can achieve this milestone more efficiently, thanks to our compounding interest model and superior liquidity.
Q: Could you elaborate on your revenue generation model and how it aligns with your overall business strategy?
A: As I mentioned earlier, we generate a 12% compound interest for our clients. We start by pooling capital from all our clients, which we then invest in invoice discounting. This investment yields approximately 14% returns. We pass on 12% of these returns to our clients, retaining the remaining 2% to sustainably support our operations. Our revenue scales with the growth in assets under management (AUM). The larger our AUM, the more revenue we generate. This is fundamentally a volume-driven business.
Q: Can you share the current volume of business you’re handling and the number of retail clients you serve?
A: As a newcomer in the financial market, we currently manage assets totaling Rs. 50 lakhs. Our growth trajectory remains strong, with our client base expanding steadily. At present, we serve approximately 500 to 600 clients.
Q: Can you elaborate on any specific technologies or digital innovations that you are currently leveraging to enhance your financial offerings?
A: We do not rely on a specific technology for our financial services. Instead, we provide financial products directly to our customers. Technology serves merely as an enabler in this process. Our primary focus is finance and wealth creation. What truly distinguishes us is the value and impact of our product offerings.
Q: Can you share insights into the marketing network model your company is utilizing to effectively reach and engage with your target customers?
A: Our go-to-market strategy targets top influencers within the finance sector. We are engaging these key figures through equity exchange deals and providing various sponsorship opportunities. Additionally, we are implementing a community stock option plan specifically for these influencers. Furthermore, we have secured several brand partnerships to enhance our market presence.
Q: What is your long-term vision for the future of your business and the impact you hope to achieve?
A: Our objective is to reach Rs. 1 lakh crore in assets under management (AUM) by the close of 2030. This long-term goal underscores our commitment. We are not aiming to become a unicorn. Instead, our focus is on delivering increasing value to our clients. Wealth creation remains our central aim, and we diligently strive towards this end.
