VilCart Solutions Pvt. Ltd. stands as a pivotal entity, addressing the multifaceted needs of rural consumers by offering an extensive range of products and categories, all delivered directly to the doorsteps of Kirana stores. Leveraging state-of-the-art technology and a robust rural-to-rural supply chain, VilCart seamlessly connects various stakeholders in the rural ecosystem, including farmer producer organizations (FPOs), brands, rural SMEs, and manufacturers. This interconnected network not only streamlines the distribution process but also fosters economic empowerment and growth in rural communities.
With a strong foothold in rural Karnataka, VilCart is embarking on an ambitious expansion strategy to cover the entirety of South India. This expansion is underpinned by its commitment to leveraging advanced technology and data analytics to optimize operations and better serve its customers. Moreover, VilCart’s farmer-to-farmer supply chain model ensures that all segments of the rural population, from farmers to local transport operators, benefit from increased income and opportunities.
In a recent interaction with The Interview World, Anvith M V, Head of OBAB at VilCart Solutions Pvt. Ltd., shed light on the company’s pivotal role in facilitating access to products for Kirana stores. He provided valuable insights into VilCart’s innovative business model and highlighted the unique features that set its offerings apart in the market. This interview underscored VilCart’s commitment to driving positive change and fostering sustainable development in rural India. Here are the key takeaways from his insightful interview.
Q: What strategies and mechanisms does VilCart employ to facilitate the integration of Kirana stores into a broader supply chain ecosystem?
A: VilCart serves as a vital link for Kirana stores, enabling them to effortlessly obtain a wide array of commodity products right at their own premises. In numerous villages, the absence of efficient delivery systems compels store owners to journey to nearby cities for product procurement. VilCart steps in to streamline this process by meticulously gathering the required product specifications and swiftly delivering them directly to the store’s doorstep, leveraging our strategically located warehouse.
As intermediaries, we facilitate seamless transactions between Kirana stores and producers or prominent brands, fostering mutually beneficial relationships. Our innovative B2B marketplace operates at the intersection of physical and digital realms, integrating convenience and efficiency to redefine traditional procurement methods for the modern age.
Q: What specific business model are you employing to drive your company’s success?
A: In our endeavor to support Kirana stores, we aim to tackle the inherent challenges they face, particularly the need for retailers to remain within their stores. Through our comprehensive logistics solutions, we streamline the delivery of essential goods directly to these stores, alleviating the burden of procurement for retailers. This strategic approach allows them to focus more intently on their core business operations.
Moreover, our adept management of inventory ensures efficient stock control. By sourcing products from a diverse array of suppliers including farmers, FPOs, and FMCG companies, we guarantee a steady and reliable flow of goods to Kirana stores. Consequently, our efforts not only enhance the productive capacity of these stores but also serve to bolster their profitability in the long run.
Q: What is the current number of Kirana stores in partnership with your organization, and what strategies do you employ to manage distribution effectively?
A: At present, our network encompasses approximately 85,000 Kirana stores collaborating with us. A specialized delivery team efficiently manages the logistical intricacies of this expansive network. Operating on a hub and spoke model, each hub oversees and coordinates eight or nine delivery routes, complemented by corresponding vehicles. The allocation of vehicles per hub is tailored to suit the specific dimensions of the warehouse; notably, larger warehouses may accommodate a fleet of up to 13 or 14 delivery vehicles. Following dispatch from the warehouse, products seamlessly traverse through local logistics channels to reach the Kirana stores directly. We meticulously oversee and orchestrate every facet of these intricate logistics operations to ensure seamless delivery and supply chain management.
Q: What distinguishes your business model from others in the market?
A: In our operational framework, the foremost priority lies in ensuring seamless delivery of products directly to Kirana stores, enhancing the efficiency of retailers’ operations. By relieving them of inventory concerns, we empower them to focus wholeheartedly on sales and customer satisfaction. This streamlined approach not only optimizes their productivity but also cultivates stronger relationships within the community.
Moreover, our commitment to cost-effectiveness extends to prudent management of logistics expenses, resulting in substantial savings that benefit all stakeholders involved. This financial prudence allows us to allocate resources more efficiently towards our core objectives, fostering sustainability and resilience in our operations.
In parallel, our platform catalyzes economic growth in rural areas by facilitating farmers and Farmer Producer Organizations (FPOs) to market their produce effectively. This creates a ripple effect, stimulating local economies and enhancing livelihood opportunities for rural communities.
Furthermore, our dedication to local empowerment is evident in our employment practices, which prioritize hiring individuals from rural backgrounds for warehouse and delivery roles. This not only addresses unemployment challenges but also mitigates the need for rural-to-urban migration in search of livelihoods. Through strategic partnerships with vehicle owners and engagement of self-help groups in warehouse operations, we reinforce community bonds and foster inclusive growth. As we expand our footprint from Karnataka, Andhra Pradesh, Telangana, and Tamil Nadu to include Kerala and Maharashtra, we remain steadfast in our commitment to driving positive change and fostering sustainable development across regions.
