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Upskilling the Painting Workforce: PCSC Setting the Standard

The PCSC disseminates preeminent educational initiatives intended to enhance the workforce readiness of individuals, especially young people, by imparting them with practical competencies and discerning erudition, deemed necessary for the painting industry

The Paints and Coatings Skill Council (PCSC) stands as a paragon of industry-driven initiative in India, devoted to cultivating unparalleled skill development within the paints and coatings domain. Established under the auspices of the National Council for Vocational Education and Training (NCVET), PCSC is firmly committed to ameliorating the skill deficit and addressing the burgeoning exigencies of the industry through the provision of standardized training and certification paradigms.

PCSC’s raison d’être encompasses the meticulous formulation of National Occupational Standards (NOS) and Qualification Packs (QPs), which delineate the requisite competencies for a plethora of occupational roles within the sector. These standards, scrupulously crafted in concert with industry stakeholders, ensure their pertinence and contemporaneity with prevailing market exigencies and technological advancements.

In concert with an extensive consortium of training providers and industry partners, PCSC promulgates superlative training programs designed to augment the employability of individuals, particularly the youth, by endowing them with practical skills and rational knowledge. PCSC’s purview extends to the upskilling and reskilling of the extant workforce, ensuring their adroitness in alignment with the incessantly evolving industry practices.

In a scintillating dialogue with The Interview World at the 3rd NAREDCO Mahi Convention, Shimona Talwar, National Head of Training Affiliations and Skill Development at the Paints and Coatings Skill Council, highlights the pivotal role of PCSC in empowering and enlightening workers within the painting industry. Below encapsulates the crux of her illuminating discourse.

Q: Can you provide a detailed overview of your organization’s initiatives and programs in skill development?

A: Our organization is steadfast in fostering an ecosystem that addresses skill gaps and confronts evolving challenges across all facets of the paints and coatings industry. Recognized as an awarding body by the National Council for Vocational Education and Training, our mandate is to democratize access to skill development initiatives.

In close collaboration with industry titans such as the Indian Paint Association (IPA), Indian Small Scale Paint Association (ISSPA), and Indian Paints and Coatings Association (IPCA), we ensure comprehensive skill enhancement across all strata. This encompasses contractors, painters, and their employees, ensuring tailored training interventions directly in their workplace.

Q: What is the relative size of this sector within the overall industry?

A: The paints industry is expansive, encompassing diverse job roles across application and manufacturing. With its vast scope, this sector offers numerous opportunities for professionals.

Q: In light of the growing emphasis on Environmental, Social, and Governance (ESG) criteria within the manufacturing industry, what specific strategies and initiatives is your company implementing to address these concerns?

A: All our industry partners have acknowledged this development, complying with government mandates. Furthermore, they have begun incorporating ESG requirements on their websites.

Q: How will you ensure that this training and skill development program is inclusive and accessible to women?

A: We actively engage in a myriad of CSR initiatives alongside numerous paint companies. Notably, Akzo Nobel has spearheaded transformative projects in locales like Assam and Meghalaya, focusing on empowering inclusive societies through comprehensive training programs.

Furthermore, we champion gender equality through targeted workshops designed to empower transgender individuals, facilitating their seamless integration into the workforce. These workshops foster the establishment of small, self-sustaining groups within the transgender community, paving the way for their acceptance and active participation in mainstream sectors.

Similarly, we extend our support to communities with diverse sexual orientations, ensuring they too have access to inclusive opportunities for meaningful engagement.

Q: Are women showing interest in advancing their careers within this industry? What kind of response and engagement have you observed from them?

A: Absolutely, indeed. Allow me to provide another illustrative example from Assam. Industry partners like Akzo Nobel have undertaken the commendable task of training women who were previously engaged in running general stores or other occupations. These women have been skillfully trained in the art of painting, augmenting their existing roles with the ability to sell paints alongside their usual activities. This initiative has effectively transformed them into versatile multi-skilled professionals within the painting sector.

Furthermore, Nippon Paint exemplifies this transformative approach with their ambitious project nShakti. Yearly, they dedicate themselves to training a substantial cohort of women painters, significantly bolstering their presence in the industry. This concerted effort also aims to integrate these women seamlessly alongside smaller groups of male painters, thereby fostering inclusivity and mutual understanding within the workforce.

Q: How is skill development economically impacting the lives of common workers and women in the construction industry?

A: In my seven-year tenure within the industry, I’ve observed a steady ascent in skills enhancement. This progression has been deliberate and measured, rather than abrupt. Our engagement extends beyond mere discourse on skilling; we empower individuals with essential competencies like employability skills and advanced business strategies.

Integral to this endeavor are digital proficiency and financial acumen. Continual reassessment is imperative; we consistently monitor and support their development, ensuring sustained guidance throughout their journey, eschewing the notion of one-off interventions. This hands-on approach guarantees effective navigation of the process.

PCSC – Envisioning the Painting Industry Future Ready through Skill Development
PCSC – Envisioning the Painting Industry Future Ready through Skill Development
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