MCM Flexi Cladding India Pvt. Ltd. excels in crafting exquisite exterior finishes and exclusive interiors, establishing itself as the leading authority in unfired clay cladding in India. With its headquarters in Mumbai, MCM is recognized as the most renowned and pioneering leader in this specialized market. The company consistently elevates industry standards by integrating advanced technology, rigorous research, and continuous innovation.
MCM provides an extensive and diverse collection of natural, durable, stylish, and aesthetically pleasing products under the MCM Stone, MCM Bricks, and MCM Wood categories. These offerings are designed to meet a wide range of exterior and interior requirements, ensuring versatility and sophistication in every project.
The company is dedicated to advancing sustainable and revolutionary cladding solutions that redefine modern living spaces. MCM’s patented cladding automation is transforming the construction industry by delivering fast, lightweight cladding solutions tailored to various structural needs.
MCM’s cladding materials, composed of recycled components, are engineered to minimize carbon footprints. The company’s enhanced clay material, celebrated as the purest form of nature, has earned a green rating globally, underscoring MCM’s commitment to environmental responsibility.
In an exclusive conversation with The Interview World, Hemal Sheth, Director of MCM Flexi Cladding India Pvt. Ltd., elaborates on the durability and uniqueness of the company’s unfired clay products. He provides insights into their cost-effectiveness compared to conventional options and shares his long-term vision for the company. The key insights from his interview are highlighted here.
Q: Could you elaborate on your unfired clay products and what sets them apart in the market?
A: Our product is crafted from 100% natural clay, designed to meet the growing demand from clients, architects, developers, users, and homeowners for innovative home decor solutions. These individuals are increasingly seeking sustainable options. Our products not only fulfill this demand but also promote environmental responsibility by reducing carbon footprints.
Simultaneously, our offerings deliver the same aesthetic appeal and value as natural stone cladding. They are unfired clay materials, combining sustainability with superior design.
Q: How do you guarantee the material’s durability, and what specific ingredients or techniques do you use to enhance its strength?
A: This innovation marks a significant breakthrough in the industry. Our product is crafted from pure natural clay, reinforced with polymers to enhance its strength. Moreover, this unique approach allows us to manufacture the product without the need for firing or high-energy consumption processes. Consequently, this method not only drives efficiency but also underscores our commitment to sustainable manufacturing practices.
Q: How does this product differentiate itself in terms of strengths when compared to other products currently available in the market?
A: This material is exceptionally robust. After installation, you can strike it with a hammer, and it will remain unaffected. This demonstrates its remarkable strength.
Q: What is the current market size for products of this nature in India?
A: The business is expanding rapidly. Indians are increasingly mindful of their structures, whether offices or homes. We are witnessing a new era where homeowners and developers are deliberately transitioning to sustainable materials and adopting innovative products.
The market is vast and closely aligned with the construction industry. Although we are a small player, we have the potential to become a crucial component of this sector. This presents significant market opportunities for us.
Q: Are these materials exclusively designed for interior applications, or can they also be utilized for exterior purposes?
A: This versatile product range serves multiple purposes. It is suitable for both interior and exterior applications. You can use it on ceilings as well as on external facades. In essence, it is a multifunctional solution designed for various needs.
Q: How does its cost-effectiveness compare to that of conventional materials?
A: Our material offers exceptional cost-effectiveness. Being lightweight, it eliminates the need for a heavy supporting structure, significantly reducing overall costs. Additionally, our clay-based material boasts excellent insulating properties, which effectively cools the building and minimizes heat transmission. This results in lower power consumption. In summary, our material is highly cost-efficient and contributes to substantial energy savings.
Q: Can you share insights into any major projects you’re currently working on or have successfully completed in the past?
A: We operate nationwide, with a robust presence from Punjab to Tamil Nadu. Our projects span across diverse and challenging climates, including the harsh conditions of Rajasthan. We have also successfully undertaken work in the rugged terrains of Arunachal Pradesh.
Our extensive portfolio includes numerous projects for esteemed developers throughout the country. This nationwide reach underscores our capability to handle complex and varied environments with expertise.
Q: What is your current revenue, and how do you plan to sustain and grow it in the long term?
A: We are in the early stages of our growth journey and are not ready to share specific numbers at this time. However, our focus is on making a significant impact in the construction industry by introducing innovative products. We are committed to evolving and expanding, and we aim to establish ourselves as a transformative force in the market.
