Muslin Factory and Little Candy, premier brands under the Asera Group, stand at the forefront of muslin fabrics and garment manufacturing in India. With over 40 years of expertise, they meticulously craft high-quality muslin from raw material to finished product, ensuring unmatched craftsmanship and competitive pricing.
Their extensive product line includes printed muslin fabrics, crushed fabrics, and ready-to-wear garments, all customizable in colour, width, layers, and finish. Serving diverse industries, Muslin Factory’s textiles are a staple in baby essentials, fashion for men and women, and home furnishings. Known for their breathable, lightweight, and supremely comfortable texture, these fabrics seamlessly blend sustainability with style.
By maintaining ready stock and eliminating minimum order requirements, Muslin Factory ensures accessibility and efficiency for businesses and designers alike. Their approach merges traditional artistry with modern innovation, preserving muslin’s rich legacy as a timeless and versatile fabric.
In an exclusive conversation with The Interview World, Darsh Asera, Owner of Muslin Factory and Little Candy, delves into the company’s core offerings in muslin fabrics, market size, and distinctive weaving process. He also shares insights on consumer demand, industry trends, and the global export potential of muslin products. Here are the key takeaways from his conversation.
Q: Can you provide an overview of Little Candy’s key offerings and what sets them apart in the market?
A: Headquartered in Chennai, we specialize in manufacturing and stocking premium muslin fabrics. Muslin features a unique double or triple-layer construction. During weaving, we fuse two layers of fabric, creating a naturally thicker yet soft-textured cloth.
Muslin’s standout feature lies in its luxurious feel and elegant drape. Its double-layered structure adds subtle thickness, ensuring garments fall gracefully and appear more visually appealing than standard cotton or polyester fabrics.
Beyond aesthetics, muslin fabrics are exceptionally lightweight and breathable, making them the perfect summer fabric. Wearing it feels almost weightless, offering unmatched comfort in warm climates. We maintain a vibrant stock of 35 colors, each carefully curated to suit diverse fashion needs.
Ideal for men, women, and children, muslin’s airy texture and skin-friendly properties make it a preferred choice across age groups. We use only Azo-free dyes, ensuring the fabric remains safe, non-toxic, and gentle—especially for kids.
Q: What is the market size for this type of muslin segment, both nationally and globally?
A: India, the world’s most populous country with 1.5 billion people, presents a vast market for muslin fabrics. In terms of pricing, muslin falls within the mid-premium range—neither excessively high-end nor highly economical.
A muslin shirt typically costs between ₹800 and ₹2,000, depending on the brand and the intricacy of its design. This price range reflects muslin’s superior quality and craftsmanship while remaining accessible to a broad consumer base.
Q: How does this fabric differ from traditional fabrics in the weaving process, and can you explain how it is made?
A: Muslin, a fabric with a rich heritage, has re-emerged as a contemporary favorite. Fashion, as we know, is cyclical, and muslin’s resurgence reflects this timeless pattern. Once a staple in ancient textiles, it had faded from prominence, only to return stronger than ever. While muslin itself remains unchanged, its reinvention lies in modern creativity. Designers now experiment with vibrant hues, intricate prints, and innovative styling, transforming this traditional fabric into a fashion-forward choice. Its adaptability across clothing and home textiles further cements its relevance, proving that classic fabrics can evolve while retaining their original charm and authenticity.
Q: What has been the market response to this product in the country?
A: The response to muslin fabrics has been phenomenal. Although we have been working with this fabric for six years, the demand over the last 18 months has surged beyond expectations. Every brand, from small garment makers to major retail showrooms, now considers muslin a must-have in their collections.
This summer, nearly every major label is launching a muslin collection. Walk into any store—from Tommy Hilfiger and Louis Philippe to Van Heusen—and you’ll find muslin fabrics prominently featured. Its growing popularity underscores a clear shift in the industry, with brands embracing its versatility, comfort, and timeless appeal.
Q: Do you export this product, and if so, which regions or countries are your key markets?
A: We export muslin, but a significant portion of our fabric also goes to exporters who manufacture and ship finished garments worldwide. The strongest demand comes from Gulf countries and Australia, where muslin’s lightweight, breathable nature makes it ideal for hot climates. In Europe, sales peak during the summer, as the fabric’s airy comfort aligns perfectly with warm-weather fashion. While we also have a presence in the U.S., our largest markets remain the Gulf, Australia, and Europe. These regions consistently drive demand, reinforcing muslin’s status as a go-to fabric for warm and tropical climates.
