Soar & Style redefines contemporary vacation fashion by seamlessly blending global influences with modern elegance. Drawing inspiration from the world’s rich cultural heritage, the brand curates timeless Western wear for women, infused with the essence of art, history, and refined sophistication. Each piece is more than just clothing—it’s a story woven with the refinement of French couture, the serenity of Japanese minimalism, and the grandeur of Italian Renaissance art.
Designed for the modern traveller, Soar & Style specializes in luxurious vacation fashion that radiates effortless chic. Every ensemble exudes confidence and cultural appreciation, crafted with premium fabrics, impeccable craftsmanship, and silhouettes that strike the perfect balance between comfort and sophistication.
Beyond fashion, Soar & Style fosters a global community of style-conscious explorers who embrace diversity through their wardrobe. By weaving storytelling into design, the brand transforms vacation fashion into a passport for discovery—where each outfit becomes an expression of adventure, elegance, and cultural connection.
In an exclusive conversation with The Interview World, Prayag Meena, Founder and CEO of Soar & Style, shares what sets the brand apart, how the market has responded, and the opportunities ahead. He also delves into the company’s pricing strategy and long-term vision. Here are the key takeaways from this insightful discussion.
Q: Can you share insights into the innovative vacation fashion products Soar & Style is offering, and how they cater to diverse customer segments?
A: Soar & Style is exclusively dedicated to vacation fashion, offering dresses inspired by Western fashion while embracing the elegance of Japanese, Italian, and French styles. Each design reflects a fusion of global aesthetics, catering to women who seek sophistication and cultural refinement in their travel wardrobe.
Our brand resonates with premium consumers in India’s tier-one cities, where the demand for high-end vacation fashion is on the rise. The growing influence of travel and social media has fuelled this trend, making stylish holiday attire more essential than ever. Recognizing this shift, I launched Soar & Style to redefine vacation fashion with a global touch.
Q: What unique products does your brand offer, and what sets them apart from those of your competitors?
A: Quality alone doesn’t set a brand apart—it’s an expectation, not a differentiator. Instead of competing on that front, I have built Soar & Style around Ananya Panday’s persona, infusing an element of mystery that captivates and intrigues. This intrigue becomes the brand’s unique appeal, drawing in her followers and resonating with the mass segment.
Mystery speaks to the younger generation. They crave something elusive, something they can connect with yet continue to explore. By embedding this essence into the brand, Soar & Style isn’t just another fashion label—it’s an experience that stays with them.
Q: How has the market responded to your products so far?
A: I launched Soar & Style in October 2024 and currently receive around 30 orders per month. While still in its early stages, the brand is steadily gaining traction. My focus remains on tier-one cities, specifically targeting working women, influencers, and the upper-middle to affluent class. By catering to this niche, I aim to position Soar & Style as the go-to choice for sophisticated, travel-inspired fashion.
Q: Do you see growing traction for this type of fashion brand, and what opportunities do you foresee in this market?
A: Every segment holds immense opportunities for those who build a true brand. In fashion, nearly 90% of so-called brands are merely clothing companies—selling garments at lower prices and competing solely on cost. They lack a distinct identity.
Soar & Style takes a different approach. Our brand isn’t just about clothing; it’s about persona. By embodying the essence of Ananya Panday, we create an aspirational identity that resonates deeply with consumers. This connection compels them to pay a premium, not just for the product, but for the lifestyle it represents.
This differentiation unlocks significant potential. Ananya Panday’s influence extends across Gen Z, making her persona a powerful driver of brand loyalty and desirability.
Q: How do you balance pricing with the quality of your products, and how does it compare to market expectations?
A: My quality rivals that of Mango, which prices its offerings around ₹10,000. However, Soar & Style delivers the same high standards at a more accessible ₹3,000–₹4,000 range. This positions the brand in the semi-luxury segment—offering premium craftsmanship without the steep price tag.
Q: What is your long-term vision for Soar & Style?
A: My long-term vision is to establish Soar & Style as a formidable contender against top brands like Zara. I aim to create a brand that not only competes at the highest level but also redefines fashion with its distinct identity and aspirational appeal.
