Mo’cycle, a Swedish fashion-tech brand, redefines motorcycle safety with innovative protective apparel touted as Airbag Jeans. Founded in 2005 through a collaboration with Harley-Davidson Sweden, the company made a groundbreaking re-launch in 2023, emphasizing cutting-edge protective gear for riders.
At the forefront of its offerings is the revolutionary Airbag Jeans, a game-changer in rider safety. These jeans integrate advanced airbag technology that deploys instantly upon detecting a fall, providing unparalleled protection for the lower body during accidents. The product’s development garnered significant support from the European Union’s Horizon 2020 research and innovation program and secured investments from participants in Sweden’s version of Dragon’s Den. Recognized globally, the Airbag Jeans earned the prestigious “Best Traffic Safety Innovation Award” from France’s Sécurité Routière in 2023.
Blending state-of-the-art technology with sleek fashion, Mo’cycle aspires to establish new benchmarks in motorcycle safety gear. Its designs cater to riders seeking both style and enhanced protection on the road.
In an exclusive conversation with The Interview World at the Bharat Mobility Global Expo 2025, Moses Shahrivar, Founder of Mo’cycle sheds light on the groundbreaking Airbag Jeans, explaining their accident protection mechanism, pricing strategy tailored for the Indian market, and the product’s ability to withstand significant impact during crashes. Shahrivar also delves into the underlying technology, shares his perspectives on market potential, and articulates his vision for Mo’cycle’s growth trajectory over the next five to ten years.
Here are the key insights from this captivating conversation.
Q: Can you share insights into your innovative product, airbag jeans, and how they enhance rider safety by protecting the lower body during accidents?
A: We proudly introduced the world’s first motorcycle airbag jeans, revolutionizing rider safety with cutting-edge innovation. These jeans provide advanced airbag protection for the lower body, while our airbag vest safeguards the upper body. With these offerings, Mo’cycle becomes the first company globally to deliver full-body airbag protection for motorcycle riders.
To date, our airbag apparel has saved five lives, showcasing its life-saving potential in real-world scenarios. In India, we have partnered with Paracoat to bring our innovative products to the local market, ensuring riders here can benefit from this groundbreaking technology.
Q: What unique features set your offerings apart from those of your competitors?
A: We face no competition, as we are the world’s first to introduce this innovation. Now, our pioneering work is inspiring others globally to develop similar products. While we anticipate copies may emerge, Mo’cycle remains the original creator of airbag jeans. We are proud to lead with authenticity and innovation.
Q: Could you provide details on the pricing strategy for your airbag jeans?
A: Currently, the price for a pair of airbag jeans is around Rs. 60,000. However, we are exploring local production in India to reduce costs and make this an entirely Indian-made product. At present, our jeans are crafted in Italy, while the airbag technology is sourced from France. As a Swedish company, we are proud to introduce this European innovation to the Indian market.
Q: What level of impact or thrust can the airbag jeans effectively withstand during an accident?
A: The last rider who collided with our gear was racing at 120 kilometres per hour. Despite the crash, he walked away completely unscathed. Had he been wearing traditional motorcycle gear, he certainly would have sustained injuries. However, with the airbag jeans, the system absorbed the entire impact. The airbag effectively neutralizes the energy, allowing the rider to emerge unharmed.
At speeds of 120 kilometres per hour, the airbag can withstand the impact. While I cannot guarantee complete protection at even higher speeds, I can assure you that the airbag significantly mitigates the force of the collision. What could have been a fatal accident is transformed into a zero-injury event. If any injuries do occur, the airbag will drastically reduce their severity.
Q: Can you explain the technology that enables the rapid deployment of airbag jeans during an accident?
A: This version operates entirely on a mechanical system. It features a dead man’s switch: pulling the tether triggers activation. If you’re separated from the bike, the tether pulls automatically, activating the airbag. Within just 120 milliseconds—the blink of an eye—the airbag inflates. By the time you hit the ground or collide with any object, the airbag garment will already be fully inflated.
Q: What are your perspectives on the market opportunities for your product in India?
A: India ranks among the largest motorcycle markets globally, yet it also accounts for the highest number of accidents. This presents a tremendous opportunity to save lives. The airbag solution we offer is groundbreaking, a brand-new product designed specifically for motorcycle riders. I foresee that within the next 5 to 10 years, this could become the standard in India. In Europe, airbag vests have already become mandatory in the most prestigious motorcycle race, MotoGP. Riders can no longer compete on European tracks without wearing an airbag vest.
Q: What growth opportunities do you foresee for your business over the next five to ten years?
A: Thousands of airbag jeans are already in use by real motorcycle riders worldwide. The more products we have on the market, the more lives we can save. This translates to reduced medical costs and less heartache for families and loved ones. The potential is immense. We are preparing for the Indian launch in 2025—a completely new product. While it will take a few years to establish our presence in the market, we are committed to making that journey.
