LyfeIndex stands as the world’s first digital memorial platform purpose-built to preserve family legacies through immersive, multimedia tributes. Founded in 2019 by Manoj Swarup, the platform emerged from a deeply personal journey—his heartfelt effort to honour the memory of his late mother. What began as a tribute has now evolved into a global movement.
Since its inception, LyfeIndex has empowered more than 10,000 users in 195 countries to craft over 15,000 digital memorials. It supports tributes in 108 languages, ensuring universal accessibility. The platform integrates powerful features such as genealogy tracing, robust GDPR-compliant data protection, and inclusive support for religious last rites across faiths.
Globally recognized for its innovation and impact, LyfeIndex was honoured with the “Most Emerging Startup of the Year” award at the UK House of Commons in 2024. With strategic partnerships and active participation in international technology summits, the company continues to scale its global footprint.
In an exclusive interaction with The Interview World, Manoj Swarup, Founder and CEO of LyfeIndex, shares the profound inspiration rooted in personal loss that led to the creation of the digital platform. He outlines the platform’s inclusive philosophy and its commitment to bridging cultures and languages. He also delves into the fusion of cutting-edge technology with emotional sensitivity, a balance that defines LyfeIndex’s user experience. Furthermore, Swarup emphasizes the company’s unwavering stance on data security and user privacy, and unveils a roadmap of innovations aimed at enhancing the platform’s impact.
Here are the key insights from this powerful conversation with the visionary behind LyfeIndex.
Q: What personal experiences led you to create LyfeIndex, and how did they shape the platform’s mission? Additionally, what distinguishes LyfeIndex in terms of features and user experience?
A: I created LyfeIndex to honour my mother—a woman who nurtured me with unwavering love for 40 years. More than just a digital platform, LyfeIndex is my heartfelt tribute to ensure her memory lives on, not only in spirit but in permanence. Her life and values became the foundation of our mission: to preserve family stories that transcend generations, fostering deep emotional and cultural connections.
What sets LyfeIndex apart is our commitment to authenticity. Unlike generic memorial platforms, we restrict contributions to close family members. This approach safeguards the emotional integrity of each tribute. Hosted securely in the cloud, our memorials offer more than static memories—they are dynamic, interactive, and deeply personal.
We’ve designed LyfeIndex with the user in mind. Intuitive tools, multilingual support, and a transparent, one-time payment model remove barriers, making every legacy both accessible and enduring.
Ultimately, my vision is clear: LyfeIndex must serve as a compassionate, globally inclusive space where memories are preserved with dignity and emotion. It’s more than a platform—it’s a promise to future generations to never forget where they came from.
Q: LyfeIndex supports 108 languages and operates in 195 countries. How did you approach making the platform culturally inclusive and globally accessible?
A: My travels opened my eyes to the rich tapestry of cultures around the world—this journey shaped LyfeIndex’s global footprint. Today, we span 195 countries and support 108 languages, ensuring that every culture has a voice and every legacy endures. We don’t just accommodate diversity—we celebrate it.
At LyfeIndex, families can share their stories in their native tongues, preserving the nuances of their heritage and the essence of their identity. Whether in Mumbai or the heart of Kazakhstan, our platform empowers users to express themselves authentically and without compromise.
Strategic partnerships with global entrepreneurs have further amplified our reach, making the platform accessible in even the most remote corners. Meanwhile, our robust cloud infrastructure guarantees a seamless, inclusive experience for all.
But my mission goes deeper. I envision a world where no story is forgotten—where every memory, like that of Trilok Singh Anand, is honoured with dignity. LyfeIndex exists to forge emotional bonds across borders, creating a culturally sensitive space where legacies live forever.
Q: How does LyfeIndex integrate technological advancements while maintaining the emotional essence of remembering loved ones?
A: At LyfeIndex, we fuse cutting-edge technology with emotional and human intelligence to create something truly meaningful. Our secure, cloud-based platform ensures seamless global access to over 15,000 enduring digital tributes—honouring not just public figures like members of the armed forces, but also everyday heroes from all walks of life.
Yet, innovation alone doesn’t define us. My vision places emotional authenticity at the heart of everything we do. That’s why we allow only close family members to contribute, ensuring every story remains personal, respectful, and deeply genuine.
Our interactive tools go beyond functionality—they invite users to engage with sensitivity, preserving the emotional depth of each memory. Unlike the fleeting nature of social media, our memorials are permanent, dignified spaces designed to honour lives with grace and reverence.
By harmonizing technological innovation with heartfelt empathy, LyfeIndex offers more than just a digital service—it cultivates a lasting human connection. Here, every story resonates with emotion and remains preserved for generations to come.
Q: With over 15,000 interactive digital tributes created, how do you encourage users to actively participate and share their stories on LyfeIndex?
A: LyfeIndex thrives because of the stories our users share—over 15,000 digital tributes brought to life through genuine participation. We’ve built trust into the platform by allowing only close relatives to contribute. This ensures each tribute remains authentic, emotionally rich, and deeply personal.
Our intuitive design makes storytelling both accessible and engaging. With tools that support multimedia uploads and interactive features, families can vividly capture the essence of their loved ones. These tributes don’t just stay within the platform—social media snippets and heartfelt testimonials carry their impact further, amplifying voices and inspiring others to remember and share.
At the core of my vision lies a commitment to empathy and cultural respect. LyfeIndex offers a secure, supportive space where users feel empowered to preserve their heritage. We connect generations through meaningful narratives—stories that transcend borders and echo across time, honoring legacies with dignity and heart.
Q: Given the sensitive nature of personal memories, what measures does LyfeIndex take to ensure data security and user privacy?
A: As the founder of LyfeIndex, I place data privacy at the core of our mission. With over 15,000 memorials on our platform, protecting our users’ trust is not optional—it’s imperative. Headquartered in the UK, we operate under strict GDPR compliance, collecting only essential information about the deceased, such as the cause of death, while rigorously safeguarding all data related to the living.
We never share or sell sensitive information to third parties. Our cloud-based, encrypted infrastructure delivers robust security, earning the confidence of families worldwide—from India to Qatar. By restricting contributions to immediate family members, we uphold both authenticity and respect in every tribute.
This ethical approach to data management isn’t just a policy—it’s a promise. I remain committed to making LyfeIndex a safe, compassionate space where families can preserve their loved ones’ legacies without ever compromising their privacy.
Q: Are there any upcoming features or technologies you plan to incorporate into LyfeIndex to enhance user experience?
A: Absolutely—we’re expanding LyfeIndex with powerful new features that elevate our human-centric vision. Soon, users will gain access to personalized memorial links designed for global participation. For example, if I’m organizing a prayer meeting for my mother, the platform will generate a dedicated link. This will allow family and friends across the world to join virtually—no need for third-party tools like Zoom or Google Meet.
More than just attending, loved ones can write heartfelt tributes, creating a lasting archive of shared memories and emotions. These messages won’t disappear—they’ll be preserved for future generations.
We’re also rolling out enhanced obituary features to foster deeper engagement. Every innovation is grounded in our mission to strengthen emotional connections. Powered by a secure cloud infrastructure, LyfeIndex remains accessible across 195 countries, ensuring every legacy is honoured with dignity, compassion, and care—no matter where in the world it’s remembered.
