LeadsConnect Services Pvt. Ltd. stands at the forefront of the agritech sector, delivering data-driven solutions tailored for the agricultural community. The company’s mission is clear: to empower farmers across India with comprehensive farm risk management tools. Through intuitive mobile applications enhanced by direct human interaction, they simplify complex agricultural challenges. Moreover, they provide precision-driven and customized solutions to diverse clients, including insurers, reinsurers, state governments, and financial institutions. By leveraging skilled professionals and bespoke online platforms, LeadsConnect aims to revolutionize the agricultural landscape.
The company’s vision extends beyond tools and technologies—it seeks to unify the farm value chain to create a sustainable, scalable, and profitable agribusiness ecosystem. Its commitment to innovation is evident in its extensive research and development initiatives. Focus areas include climate and hazard analytics, landscape and biodiversity studies, urban and geospatial analytics, and more. With cutting-edge technologies, LeadsConnect designs people-centric solutions adaptable to varied environments. Their efforts aim to seamlessly empower rural, semi-urban, and urban economies within the agricultural ecosystem.
In an exclusive conversation with The Interview World, Navneet Ravikar, Chairman and Managing Director of Leads Group and CEO of BL Agro, shared insights into his company’s transformative approach. He elaborated on the advanced analytical solutions enabling farmers to make data-informed decisions. Highlighting the role of AI in ensuring the app’s ease of use, Navneet explained how the platform boosts farm productivity and yields. He also revealed plans to build on existing solutions with further innovations, emphasizing his vision for an empowered and technology-driven agricultural future.
Here are the key highlights from this compelling conversation.
Q: What analytical solutions is LeadsConnect developing to enable farmers to make more informed and data-driven decisions?
A: LeadsConnect operates as a comprehensive agritech company, seamlessly integrating digital technology into every facet of the agricultural value chain. Our expertise spans spacetech, agritech, fintech, and market linkages, delivering an end-to-end solution that connects the farm to the kitchen—a vision we actively promote.
We empower farmers with cutting-edge technology, starting with a user-friendly app. This platform provides critical insights into expected yields, enabling farmers to make informed decisions. Beyond forecasting, the app allows them to apply for loans, secure insurance, and access market opportunities. Additionally, we facilitate a seamless farm-to-market process by purchasing produce directly from farmers, closing the loop on the value chain.
At LeadsConnect, we aim to revolutionize agriculture with solutions that are innovative, holistic, and farmer-centric.
Q: Given that most Indian farmers communicate primarily in vernacular languages, how is LeadsConnect ensuring the usability of your app for them? Are you leveraging any AI models to facilitate this?
A: Currently, our app supports six languages, with plans underway to expand this to 15 within the next year. We are committed to ensuring accessibility for a diverse range of users, and the active inclusion of these languages marks a significant step in that direction.
Our platform goes beyond traditional AI by incorporating causal AI, which integrates ground data, satellite data, and advanced AI algorithms. This holistic approach ensures farmers receive accurate, actionable insights tailored to their specific needs, making technology practical and impactful.
Q: What impact do you anticipate this application will have on improving farmers’ yield and overall productivity?
A: AI and productivity, when combined, operate as an advisory model designed to empower farmers. This technology equips them with early insights, enabling proactive decisions. Farmers can implement effective risk management strategies to safeguard their yields by identifying crop health issues in advance. As a result, production levels increase significantly, provided farmers align their actions with the technology’s recommendations and proposed solutions.
Q: What innovations do you envision building on this platform over the next five to ten years?
A: Our immediate focus is onboarding Farmer Producer Organizations (FPOs) to streamline operations. We aim to purchase directly from these FPOs, addressing the critical gap in market linkages. When farmers receive fair value for their produce, they are naturally inclined to adopt technology that enhances their profitability. By creating a platform for direct transactions, we empower farmers and FPOs to sell their produce directly to markets or retailers. This approach bridges the value chain effectively. We plan to deliver a comprehensive solution to achieve this goal within the next one to two years—not five or ten.
