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JSD Electronics: Aiming to Mirror Foxconn’s Success in India

Established in 2017, JSD Electronics India Pvt. Ltd. has swiftly ascended to the pinnacle of electronic manufacturing globally. Recognized as one of the foremost original design manufacturers (ODMs) worldwide, the company specializes in providing contract manufacturing services across a diverse spectrum of electronic products. These include IoT equipment, GPS Vehicle Tracking Systems, medical devices, and various consumer electronics.

Renowned for its avant-garde and efficient manufacturing processes, JSD Electronics boasts a reputation marked by elevated productivity and competitiveness. Recent years have witnessed the company channeling substantial investments into technology and innovation, particularly in automation and IoT. These strategic investments have not only enhanced manufacturing processes but also facilitated the development of cutting-edge products.

As part of its commitment to environmental responsibility and community support, JSD Electronics has implemented initiatives and programs. Leveraging state-of-the-art technology and infrastructure, the company maintains a steadfast emphasis on quality control. This ensures that its products consistently adhere to the highest standards of reliability and performance.

The culmination of JSD Electronics’ unwavering dedication to quality, innovation, and sustainability has solidified its position as a trusted and reliable partner for customers in India and across the globe.

In an exclusive dialogue with The Interview World, Deep Hans Aroraa, Co-founder and Director of JSD Electronics, sheds light on the company’s pioneering role as an ODM and articulates its aspirations to emulate the success of Foxconn in India. Here, we present the key highlights from the insightful interview.

Q: What key factors or unique attributes set JSD Electronics apart from its competitors in the electronics industry?

A: When it comes to competition, our primary contenders are China and the US, as no Indian company currently engages in both the design and manufacturing processes. Instead, companies in India are utilizing a mix of Chinese and other products. In light of this, our company plays a crucial role in assisting these companies in procuring and establishing their own intellectual property (IP) products within India.

Functioning as an Original Design Manufacturer (ODM) partner, we collaborate with these companies right from conceptualization. We initiate the process by brainstorming and creating a concept, followed by designing and ultimately manufacturing the product. Furthermore, we tailor the entire approach based on the specific solutions required.

A significant challenge prevalent in this industry is that customers are seeking comprehensive hardware solutions rather than just hardware devices. Customers often demand the integration of numerous sensors, a complexity that suppliers, particularly those based in China or other regions, struggle to fulfill. Recognizing this, we specialize in providing complete customization across hardware, software, and middleware. This holistic approach enables us to develop distinctive and tailored solutions for our customers.

Q: What industries do your IoT products cater to, and could you provide more details about the specific applications and solutions your products offer within those sectors?

A: Presently, our focus spans across various industries, including Automotive, Medical, Consumer, and Telecom. One noteworthy project we are engaged in is the development of AIS 140, an acronym for Automotive Industry Standard 140. The Automotive Research Association of India (ARAI) has meticulously formulated and published a set of standards under the directives of the Automotive Industry Standards Committee (AISC) of the Ministry of Road Transport and Highways.

AIS 140 is a significant government initiative in India, necessitating all commercial passenger vehicles to incorporate this device. What sets it apart is its reliance on an Indian navigation system, excluding any influence from Chinese or US technologies within the Indian market. The exclusive manufacturing rights for this product are reserved for Indian companies, and we take pride in serving as the OEM for approximately 15 such companies in the country.

Commencing with substantial volume, our outreach spans across all states in India, where mining departments have adopted these devices. Notably, these devices come with an emergency button. In the event of its activation, the nearest police station promptly gets the information. The government implemented this mandatory requirement following the Nirbhaya case, ensuring that every commercial passenger vehicle should have AIS 140 integrated with an emergency button.

Q: What security protocols and measures have been implemented to address potential vulnerabilities in your IoT devices, ensuring robust cybersecurity for your products and solutions?

A: Initially, the industry focused on just two protocols: TCPIP or SCP. However, a new player, MQTT, has entered the scene, expanding our work to three or four layers within MQTT. This messaging protocol adheres to standards, serving as a set of rules for machine-to-machine communication. Devices such as smart sensors and wearables, common in the Internet of Things (IoT), often grapple with transmitting and receiving data over networks with limited bandwidth.

In our approach, we integrate certificates with Azure and Amazon for enhanced security. Both software and hardware sides are equipped with data security policies. Encrypted data originates from the hardware device, travels to a server, and then both server and hardware incorporate numerous certificates issued by a server provider. Primarily, we implement robust 128-bit or 256-bit encryption in this process.

Q: Could you provide insights into your financial growth trajectory?

A: Four years ago, we initiated the establishment of our company, and since then, we have been experiencing remarkable expansion at a rate of 300% annually. Looking ahead to this year, we anticipate a staggering growth of 350%. The current market presents vast opportunities for us, and we express our gratitude to our Prime Minister for providing numerous initiatives that have facilitated our progress.

Additional initiatives are in the pipeline, and an increasing number of individuals recognize India as a substantial market. The prevailing sentiment is that India is now poised for a surge in demand for indigenous products.

Q: Could you provide information on your product distribution strategy, particularly whether you engage in exporting your products to international markets?

A: Yes, we export to Africa, the US, and UAE. Our primary focus is on a major project for the US market. Specifically, we are developing an NB-IoT-based gateway designed for medical applications such as glucometers and pulse oximeters. The purpose of this project is to facilitate remote patient monitoring.

In scenarios where patients are located remotely, our gateway allows for the seamless collection of vital signs. This means that individuals can place the device in their homes, enabling the secure transmission of health data to their healthcare providers. In turn, doctors can access this information, leading to more effective and timely care for patients.

Q: What specific features or capabilities is your product designed to offer within the intersection of 5G technology and telematics?

A: Presently, our primary focus lies in the field of vehicle telematics, with a notable collaboration with Pioneer in India. In addition to acquiring extensive data related to their bus manufacturing, especially for EV and non-EV vehicles.

In the realm of 5G products, our partnerships extend to working with industry giants like Jio, Airtel, PROSE, and Rosenberger. This collaborative effort spans various companies. Moreover, our goal is to further expand our engagements and contributions within the Indian market.

Q: What is your vision for the future of JSD Electronics five years from now?

A: In the coming year, we are on track to achieve a turnover of Rs. 100 crore. Once we reach this milestone, we plan to initiate the launch of our IPO. Furthermore, we aspire to become the Indian equivalent of Foxconn. Currently, we are in the process of introducing Foxconn to the Indian market. Soon, we envision evolving into the Foxconn of India.

JSD Electronics – India’s Indigenous ODM Vying for the Global Market
JSD Electronics – India’s Indigenous ODM Vying for the Global Market


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