IndiaSportsHub Transforming Non-Cricket Sports Coverage

IndiaSportsHub is a dynamic digital platform that embodies India’s sporting spirit. It goes far beyond headlines, capturing stories of grit, glory, and game-changing moments across athletics, badminton, boxing, shooting, hockey, football, wrestling, and more. With crisp daily digests, exclusive deep-dives, and a rich archive of national records, it keeps fans both informed and inspired. Instead of skimming the surface, it dives into the triumphs and turning points shaping the nation’s sporting future. For those who see sport as more than a scoreline, IndiaSportsHub delivers passion with perspective.

In an exclusive conversation with The Interview World, Co-founders Romil Shukla and Sankalp Mishra share the inspiration behind the platform, reflect on evolving audience engagement, and discuss shifting perceptions of non-cricket sports in India. They also reveal how IndiaSportsHub partners with local communities to strengthen grassroots sports, harnesses AI to deliver sharper insights, and outlines their long-term vision. The following are the most compelling takeaways from their conversation.

Q: What inspired you to co-found IndiaSportsHub, and how did the idea evolve from concept to execution?

Romil Shukla (RS): We founded IndiaSportsHub on a clear and powerful belief: Indian athletes, in Olympic sports and beyond men’s cricket, deserve consistent recognition and meaningful coverage. Cricket may dominate headlines, but the gap in accessible information, structured calendars, and compelling athlete stories across disciplines such as archery, athletics, shooting, and badminton was unmistakable.

Sankalp Mishra (SM): The idea took shape over years of witnessing this imbalance—first as passionate fans, and later as professionals determined to build a centralized, tech-driven platform. Over time, that vision transformed into action. Today, through our website, app, and expanding social presence, IndiaSportsHub delivers what was once scattered or inaccessible: athlete profiles, live score integrations, rankings, and structured insights, all in one place.

Q: How has the audience responded to the platform’s focus on sports like archery, athletics, and badminton?

SM: The response has been overwhelmingly positive. For years, fans of these sports felt overlooked; now, many turn to IndiaSportsHub as their trusted source for credible updates and reliable data. This shift is evident in the surge of engagement we’ve witnessed around events such as the Archery World Cup, the Asian Athletics Championships, and the BWF World Tour, clear proof of a genuine hunger for in-depth coverage that extends far beyond cricket.

RS: What we value most is hearing from young athletes and their families who share how our coverage makes them feel seen, supported, and inspired. Our mission is to deliver comprehensive coverage that elevates every sport to the stature cricket enjoys in India. At the same time, we deeply respect cricket’s massive fanbase and recognize that achieving such parity is not an overnight journey; it is a long-term commitment we are determined to pursue.

Q: In your opinion, how is the perception of non-cricket sports changing among the Indian populace?

RS: Since the Tokyo and Paris Olympics, we have witnessed a clear shift. Medals in athletics, badminton, and shooting, along with standout performances at the Asian Games, have sparked growing curiosity and pride among Indians, drawing attention to athletes across a wider spectrum of sports.

SM: Social media has democratized visibility, allowing fans to follow athletes directly and forge stronger, more personal connections. And while cricket still commands the spotlight, Indians are steadily embracing a vibrant multi-sport culture. In this shift, IndiaSportsHub stands both as a catalyst driving the change and as a beneficiary of the movement it helps to fuel.

Q: How does IndiaSportsHub engage with local communities to promote grassroots sports development?

SM: We believe grassroots coverage holds equal importance to elite-level reporting. That is why our team actively tracks domestic tournaments, interstate athletics, national archery meets, junior badminton events, and university-level competitions, spotlighting emerging talent and giving the next generation of athletes the recognition they deserve.

RS: We cover national-ranking tournaments in table tennis, the Durand Cup in football, and, most recently, the Punjab Hockey League. By spotlighting athletes early in their journey, we create visibility that often translates into opportunities, sponsorships, and recognition. At the same time, we collaborate with academies, coaches, and regional federations to ensure that stories from smaller towns and training centers reach a national audience.

Q: What steps do you take to gather and incorporate feedback from your audience to enhance the platform’s offerings?

RS: Feedback drives our growth. We actively engage with our users through app reviews, social media conversations, and dedicated community channels to ensure every voice shapes our journey.

SM: We evaluate every suggestion with care, whether it calls for a more intuitive calendar, live scores, or coverage of niche events. Our product team then transforms these insights into action, ensuring the platform evolves with our audience’s needs. Through this continuous cycle of listening, adapting, and improving, we have earned both trust and relevance.

Q: How is IndiaSportsHub leveraging AI to deliver smarter insights into player performance, match trends, or fan engagement?

SM: AI powers our next leap forward. We deploy AI-driven tools to analyze match statistics, player performances, and ranking trends, turning raw data into clear, actionable insights for fans. With these capabilities, we deliver dynamic tournament breakdowns, intuitive performance dashboards for athletes, and predictive models that forecast match outcomes.

RS: On the fan engagement front, we harness AI to personalize every user’s journey, recommending content tailored to individual interests, whether that means a favorite sport, player, or competition. Looking ahead, we will extend AI’s role to deliver scouting insights that empower coaches and academies. At the same time, we are building AI-driven capabilities for efficient data scraping, ensuring broader and deeper coverage.

Q: Where do you envision IndiaSportsHub in the next five years, and what milestones are you aiming to achieve?

RS: Within five years, we aim to establish IndiaSportsHub as the definitive destination for Indian sports fans, where every athlete, every event, and every performance is just one click away.

SM: Our milestones mark both scale and impact: we have integrated real-time live scores across every sport we cover, expanded athlete databases, launched analytics dashboards designed for athletes, and strengthened partnerships with federations and academies. Yet our vision goes beyond technology. We aim to shape India’s sporting narrative, spotlighting talent from grassroots to global podiums, and contribute to building a truly inclusive multi-sport ecosystem for the nation.