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Darjie: Apparel Brand from Tier III City, Ready to Mark E-commerce Journey

The Interview World (TIW): We’re here today with Shewta Mukherjee, the co-founder of Darjie, a promising startup located in the Tier III city of Jaunpur. Shewta, could you share with us the journey of Darjie?

Shewta Mukherjee (Co-founder, Darjie): Certainly! Darjie has been on a remarkable journey, rooted in the heart of Jaunpur, a Tier III city. Our mission has always been clear: to provide high-quality designer clothing to the nearby districts. Despite our non-metropolitan location, Darjie has emerged as a shining star in the fashion industry, proving that innovation knows no geographical boundaries. We’re truly dedicated to delivering top-notch designer apparel.

TIW: It’s impressive how Darjie has carved its place in the fashion domain. Can you tell us more about that?

SM: Absolutely. At Darjie, our passion revolves around offering exceptional custom apparel solutions. We understand the importance of individuality and self-expression, which is why we excel at creating personalized clothing that reflects each customer’s unique style and preferences. Our team of dedicated designers and skilled tailors work tirelessly to ensure that every garment we produce upholds the highest standards of quality and craftsmanship.

Whether someone is seeking tailored suits, ethnic wear, or relaxed outfits, Darjie is the ultimate destination for fashion that truly embodies their essence. We take pride in the joy our customers experience when wearing clothing meticulously fashioned exclusively for them.

TIW: That sounds wonderful. Why do you believe people will choose Darjie clothing?

SM: People are drawn to Darjie clothing for several compelling reasons. Firstly, we offer a personalized experience, allowing customers to express their unique style. Our commitment to quality craftsmanship ensures that our clothing is not only stylish but also built to last. We also take pride in offering unique designs that stand out in a world of mass-produced fashion.

Being located in a Tier III city like Jaunpur adds a local charm to our brand, and many customers appreciate supporting a local startup that contributes to the growth of the region. Additionally, our pricing strikes a balance between affordability and quality. We are also committed to ethical and sustainable practices, which resonate with customers who value responsible fashion choices.

TIW: That’s impressive. Could you share any future plans for Darjie?

SM: Certainly. We’re excited to announce that Darjie is gearing up to expand into the e-commerce market. We see this as a strategic move to reach a wider customer base and enhance our presence. The e-commerce platform will allow us to offer our custom apparel solutions to an even broader audience. We’re meticulously planning and executing this expansion, ensuring that it aligns with our commitment to quality and customer satisfaction. Our goal is to thrive in the digital landscape while continuing to provide personalized, high-quality fashion that our customers love.



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