In an exclusive interview with The Interview World, Apoorv Agarwal, Managing Director of Yash Creative Design in Moradabad, Uttar Pradesh, shares insights into the challenges and strategies involved in transitioning from traditional brass products to manufacturing and selling MS (Mild Steel) laser-cut decorative items. Here’s what he had to say:
Q: What challenges do you face in creating a contemporary metal-arts unit?
A: Transitioning from manufacturing traditional brass decorative items to producing laser-cut contemporary decorative items can be a significant challenge, as it involves several fundamental shifts in your business approach. Traditional brasswork and laser cutting are different skill sets. You may need to retrain or hire new employees with expertise in laser cutting technology and contemporary design. Traditional brass items often have ornate and classical designs, while contemporary items tend to be sleek and minimalist. Adapting to the changing design aesthetic can be challenging. Laser-cutting technology can be expensive to set up and maintain. You’ll need to invest in the right equipment, software, and maintenance to ensure precision and quality.
Q: What are the major points to be evaluated before setting up a metal-art venture?
A: Understanding the contemporary decorative item market, identifying trends, and predicting consumer preferences can be challenging. It may require comprehensive market research and analysis. The market for contemporary decorative items can be highly competitive. You’ll need to find a unique selling proposition (USP) to differentiate your products.
Q: Who are your target customers?
A: Your existing customer base may not align with the target market for contemporary items. You may need to find new customers and build brand loyalty. We have developed more than 400 designs keeping domestic and overseas customers in mind. Our products are a mix of traditional as well as modern art.
Q: What about the costing?
A: The cost structure of producing contemporary items may differ from traditional brass. Managing costs while maintaining quality is crucial for profitability. Our pricing is reasonable for buyers, which is why it has robust demand from abroad.
