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Behind the Lenses: TAMRON’s Deeper Commitment to Innovation

High-resolution lenses designed by TAMRON continue to lead the way in meeting customer demands and exceeding industry standards

TAMRON is a prominent player in the optics industry, renowned for its high-quality lenses and innovative imaging solutions. Founded in 1950 in Japan, TAMRON has since established itself as a global leader in the design and manufacture of optical products for various applications, including photography, surveillance, and industrial purposes.

With a commitment to excellence and technological advancement, TAMRON has also continuously pushed the boundaries of optical engineering. The company’s extensive range of products includes interchangeable lenses for DSLR and mirrorless cameras, compact cameras, as well as lenses for surveillance cameras and machine vision systems.

One of TAMRON’s key strengths lies in its dedication to research and development. Moreover, the company invests heavily in cutting-edge technologies and collaborates with leading research institutions to stay ahead of industry trends. This commitment to innovation has led to the development of groundbreaking products that offer superior performance, precision, and reliability.

In a candid interaction with The Interview World, Sidhant Shekhar, Business Development Executive (North India) at TAMRON India Pvt. Ltd., offers a deep dive into his company’s pioneering optical solutions. With expertise and insight, he sheds light on the innovative strategies propelling TAMRON’s advancements.

Q: How would you describe TAMRON as a company, and could you provide more detail on its range of product offerings?

A: TAMRON stands out as one of the world’s few comprehensive optics manufacturers, boasting an integrated business system spanning R&D, planning, design, production, sales, and support, all aimed at achieving excellence. Since its inception in 1950, TAMRON has continuously evolved over its impressive 70-year journey, driven by relentless dedication to optical technology research and groundbreaking innovation.

In 2009, TAMRON commenced its operations in Gurugram, India, marking another milestone in its global expansion. Our product range encompasses a diverse selection of mirrorless cameras with focal lengths spanning from 75mm to 500mm, offering versatility and quality unparalleled in the industry. Noteworthy focal lengths include 28-75mm, 70-180mm, 70-300mm, and 50-400mm.

Among our offerings, the 28-75mm F/2.8 Di III VXD G2 (Model A063) stands as our flagship model, renowned for its exceptional resolution and performance within a remarkably lightweight and compact form factor. Tailored for both Sony E-mount and Nikon Z-mount systems, this Generation 2 iteration, introduced two years ago, incorporates enhanced features to meet the demands of discerning photographers.

Our commitment extends beyond specific brands, as we proudly manufacture lenses compatible with a wide array of leading camera manufacturers, including Nikon, Canon, Sony, and Fujifilm. As a result, TAMRON remains at the forefront of optical innovation. It shapes the future of imaging technology with every lens we produce.

Q: Could you provide insights into the key competitors operating within your market space?

A: A multitude of brands populate the market, each producing cameras and lenses, complicating the sharing of competitor insights. Despite this challenge, it’s important to highlight TAMRON’s prominent market position and robust presence in the mirrorless lenses sector. Our company stands out amidst the competition, boasting superior market penetration and established credibility. With a focus on innovation and quality, TAMRON continues to lead the way in meeting customer demands and exceeding industry standards.

Q: Who are your most popular users?

A: Our lenses dominate the toolkit of most wedding photographers across India. These professionals rely on our equipment to capture unforgettable moments. Moreover, our lenses are favored not only by wedding photographers but also by professionals in diverse fields. Fashion photographers, product photographers, and corporate photographers all choose our lenses for their exceptional quality and versatility.

Q: How extensive is your product range?

A: In our inventory, we also maintain a diverse range of around 25 focal lenses tailored for various mounts. One such example is our versatile 150-500mm lens, which is available in three mounts—Sony E-mount, Nikon Z-mount, and Fujifilm X-mount. Despite its compatibility across different systems, we categorize it as a unified product line for streamlined management and customer convenience.

Picture Perfect - Sony E-mount Zoom Lenses by TAMRON
Picture Perfect – Sony E-mount Zoom Lenses by TAMRON
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