Abha Biotechnology Pvt. Ltd. is a prominent third-party manufacturer of nutraceuticals and health supplements. Since its founding, the company has consistently advanced its expertise in developing solid, liquid, powder, and sachet formulations. With a cutting-edge manufacturing facility, a team of highly experienced scientists, and a robust infrastructure, Abha Biotechnology has cemented its reputation as a leader in the Indian nutraceutical manufacturing sector.
The company prioritizes meticulous research and development to craft standardized nutraceutical products. It upholds core values such as superior quality and sustainability and adheres to global best practices. Over the years, Abha Biotechnology has also earned recognition as the premier third-party manufacturer of high-quality products.
In an exclusive conversation with The Interview World, Dr. Vipin Panwar, CEO of Abha Biotechnology, shares valuable insights into the company’s offerings and its diverse range of nutraceutical products. He discusses the challenges faced, the primary applications of the products, and the market response. Dr. Panwar also delves into the company’s pricing strategy and outlines his vision for the future. Here are the key takeaways from his compelling interview.
Q: What are the core offerings of Abha Biotechnology in the nutraceutical sector, and how do they address current market demands and consumer needs?
A: We offer a diverse range of nutraceutical products, including capsules, liquids, and powders. Our in-house research and development team plays a crucial role in driving innovation, consistently working on new advancements. We embrace market challenges and can develop a wide variety of products, whether they require customized formulations or entirely new creations. What sets us apart is our unique approach and the use of specialized ingredients that are not commonly found in the market. This distinguishes us as a leader in developing tailored, high-quality nutraceutical solutions.
Q: What specific challenges have you identified in the market, and how have your products been developed to effectively address them?
A: We have developed a diverse range of nutraceutical products by harnessing the power of our advanced research and development process. Our team focuses on crafting precise formulations tailored to meet client specifications and preferences. Moreover, we design each product according to customized recipes, ensuring that we deliver solutions that align with clients’ unique needs and standards.
Q: What are the primary applications and purposes of your nutraceutical products in the market?
A: Our nutraceutical products promote health and well-being, as they are free from chemicals and preservatives. We carefully select unique molecules that distinguish our products from those currently available on the market. These formulations provide significant benefits for individuals, hospitals, and patients alike, supporting overall health and recovery.
Q: What range of products does your company offer, and what sets them apart in the market?
A: We offer unique products such as protein water and diabetic protein powders specifically designed for women’s health. Our extensive product line includes targeted solutions for PCOS care, ensuring comprehensive support for women’s well-being. Additionally, we manufacture PCOS balance capsules and iron and folic acid capsules tailored for women, along with a full range of gym supplements to meet various fitness needs.
Q: What is the current market size your company is operating in, and how do you see it evolving soon?
A: Currently, we operate in the B2B sector, specializing in third-party manufacturing. At this time, we do not market products under our own brand.
Q: What kind of market response and consumer feedback are you receiving for your protein water and other products?
A: Our protein waters are receiving excellent feedback. This clear, flavorful drink comes in a variety of tastes, making it easy for anyone to enjoy a bottle. It stands out as a unique, tasty, and healthy option.
Q: Is this product suitable for gym-going youngsters?
A: Young fitness enthusiasts can also benefit from this product, as it comes in an emulsion form that is easy to consume. The protein is not only clear but also flavored, making it simple and enjoyable to drink. With just one sip, you can consume between 11 and 24 grams of protein. Specifically, a 500 ml serving delivers 24 grams of protein, while a 250 ml serving provides 11 grams.
Q: What is the pricing strategy for these products, and how does it compare to similar offerings in the market?
A: The maximum retail price for these products is Rs. 130 for the 11-gram protein option and Rs. 200 for the 24-gram protein option. Moreover, an affordable pricing structure acts as a strategic edge.
Q: What is your vision for the future of these products, and how do you anticipate their role in shaping the market and consumer trends?
A: These products have a promising future due to their uniqueness and significant health benefits. We use the highest-quality ingredients sourced with meticulous care. Furthermore, we rigorously test these products in NABL-certified laboratories to ensure their excellence and safety.
Q: Who are your main competitors in the market?
A: In the protein water market, we face competition from established players such as Aquatein, a leading brand in this category. Supr Water also competes with us in this space, making it a notable rival.
Q: How many third-party manufacturers do you collaborate with to produce these powders?
A: Currently, we work with three to four third-party manufacturers for our protein water. For protein powders, we collaborate with approximately 30 to 40 manufacturers. Additionally, we produce capsules for around 20 to 25 clients.
