The Ziro Festival, India’s premier outdoor music festival, has captivated audiences since its inception in 2012. Nestled in the breathtaking Ziro Valley of Arunachal Pradesh, this annual four-day celebration champions music, sustainability, community, and cultural diversity. It curates an eclectic lineup of over 40 independent artists from across India and the world, offering a sonic and visual experience like no other.
Rooted in the traditions of the indigenous Apatani tribe, the festival seamlessly integrates eco-friendly practices into its ethos. Nearly all infrastructure is crafted from locally sourced bamboo, showcasing traditional craftsmanship while minimizing environmental impact. By actively engaging local artisans and community members, the festival fosters economic empowerment and strengthens environmental stewardship.
Sustainability lies at the festival’s core. Its initiatives go beyond infrastructure, incorporating strict zero-plastic policies and waste reduction measures such as composting. These efforts align with the Apatani way of life, reinforcing the festival’s mission to inspire attendees toward conscious, eco-friendly living.
Over the years, Ziro Festival has grown into a globally recognized cultural phenomenon, drawing music lovers and travelers from around the world. It has evolved into a vibrant hub for artistic expression and cultural exchange, boosting tourism in Arunachal Pradesh and offering an immersive experience where music, nature, and heritage intertwine seamlessly.
In an exclusive conversation with The Interview World, Anup Kutty, Co-founder and Creative Producer of Ziro Festival of Music, delves into the festival’s inspiration and philosophy. He shares insights into the overwhelming response it has garnered, reveals future plans, spotlights notable artists, and discusses the festival’s role in promoting tourism. Most importantly, he underscores how Ziro Festival is driving economic growth in the region and contributing to Arunachal Pradesh’s cultural and financial landscape. Here are the key takeaways from this compelling conversation.
Q: What is the core philosophy behind the Ziro Festival of Music, and what inspired you to create it?
A: Ziro Festival is a vibrant four-day outdoor music celebration that brings together the finest independent artists from around the world. Set in the picturesque town of Ziro in Arunachal Pradesh, the festival serves as a dynamic platform for North East musicians, offering them well-deserved recognition. It also showcases the region’s rich indigenous culture while driving tourism to this breathtaking landscape. More than just a music festival, Ziro Festival is a cultural movement that amplifies local talent, preserves heritage, and invites the world to experience the magic of the North East.
Q: What kind of response have you received from both domestic and international artists?
A: Artists from over 20 countries take the stage, while tourists from across India flock to witness the spectacle. Year after year, the festival has expanded, evolving into one of the North East’s biggest tourist magnets. Its reach, impact, and cultural significance continue to soar, making it a must-visit destination for music and travel enthusiasts alike.
Q: What are your future plans for the Ziro Festival of Music?
A: The festival’s future vision is clear—expand, evolve, and reach new horizons. We aim to enhance the experience, ensuring greater comfort for visitors traveling from around the world. At the same time, we plan to take the festival beyond Ziro, bringing its essence to cities across India. By doing so, we will amplify its impact, celebrate independent music on a larger scale, and introduce more audiences to the magic of Ziro.
Q: Could you share some notable artists who have performed at the Ziro Festival of Music and received a great response?
A: Indian artists have always brought diverse and unique sounds to the music scene. Legends like Mohit Chauhan, Kailash Kher, and Lucky Ali have graced the stage, leaving an indelible mark. Last year, viral sensation Hanumankind captivated audiences with his electrifying performance. The festival has built its reputation as a premier, artist-centric event, celebrating both established icons and emerging talents.
Q: What role do festivals like the Ziro Festival of Music play in promoting tourism, especially international tourism, and what has your experience been in this regard?
A: Tourism, whether domestic or international, makes no difference to us. Our priority is curating an exceptional experience for every visitor. For those traveling from abroad, the journey is long and demanding. Attending the festival often requires dedicating five to six days, making it a significant commitment. That’s why we focus on delivering an unforgettable experience, ensuring every guest, regardless of where they come from, feels it was truly worth the effort.
Q: Do you see the Ziro Festival of Music contributing to the economic growth of the state and the local community?
A: The festival has sparked a major economic transformation in the region. Its impact extends far beyond cultural significance, driving substantial development. The rise in tourism has fueled a surge in homestays, hotels, and tour operators, strengthening the local economy. We directly employ over 500 people and support countless others indirectly. The region has witnessed a remarkable boost in infrastructure, creating new opportunities and a thriving tourism-driven economy.
