Cizar Care Pvt. Ltd. is revolutionizing cleanliness with nature-driven innovation. Founded with a bold vision to transform the cleaning industry, the company has become a leader in enzyme-based solutions that deliver exceptional performance while safeguarding the environment.
Driven by an unwavering commitment to sustainability, Cizar Care has meticulously developed a diverse product portfolio tailored for industries such as housekeeping, kitchen maintenance, laundry, waterless urinals, and bio-septic systems. These cutting-edge solutions tackle complex cleaning challenges while reducing dependence on harmful chemicals, paving the way for a safer, greener future.
At the heart of Cizar Care’s innovation lies bio-enzymes—powerful, biodegradable agents that ensure superior cleaning without compromising ecological integrity. Whether maintaining hygiene in high-traffic spaces, achieving pristine laundry results, or optimizing waste management, Cizar’s solutions uphold professional standards while embracing sustainability.
What began as a vision has evolved into a trusted brand synonymous with quality and environmental responsibility. Cizar Care’s steadfast dedication to health, safety, and eco-conscious innovation continues to drive its mission, shaping cleaner, safer spaces worldwide. By collaborating with partners and customers, the company remains at the forefront of enhancing hygiene standards and fostering a more sustainable world.
In an exclusive conversation with The Interview World, Devendra Singh, CEO of Cizar Care Pvt. Ltd., delves into the science behind the company’s non-chemical, sustainable cleaning solutions. He explores the immense market potential for green cleaning products in India, unpacks the benefits of waterless urinals beyond just odor elimination, and highlights how these innovations ensure hygiene and safety for multiple users. He also shares his long-term vision for growth and groundbreaking advancements in sustainable cleaning.
Here are the key takeaways from this compelling discussion.
Q: What innovative approaches is Cizar Care taking to develop non-chemical, sustainable cleaning products, and how do they compare to traditional cleaning solutions in terms of effectiveness and environmental impact?
A: Cizar Care, an innovative company, launched operations in 2020 with a clear mission: to create sustainable products that benefit both the environment and the people who use them.
Driven by this vision, we leveraged our expertise to develop a proprietary blend of bacteria that produces powerful enzymes. Using this breakthrough, we created a range of highly effective cleaning products. These solutions cater to multiple applications, including housekeeping, kitchen cleaning, laundry, and sewage treatment plants (STPs). Additionally, we offer Manuera, a specialized cleaning solution, and advanced waterless urinals.
Our products stand out for their sustainability. They are entirely green and carry GreenPro certification. Unlike conventional cleaners, they are neither acidic nor alkaline, maintaining a pH-neutral balance. Despite their eco-friendly nature, they match—or even surpass—traditional chemical cleaners in effectiveness.
Q: What are the key market opportunities for sustainable cleaning products over the next 5 to 10 years, and how do you foresee their growth, particularly in the Indian market?
A: Over the past three years, we have made significant strides. When we entered the market, we faced the usual challenges of introducing a new concept. Early adopters showed interest, but the majority waited to see how established companies responded before following suit.
Despite this initial hesitation, we achieved exponential growth—scaling 10x every year since inception. Our current target is a ₹100 crore turnover by 2025-26, a milestone we are strategically working toward. Beyond that, we see even greater potential. India’s cleaning chemicals market is vast, and reaching ₹100-200 crore marks a strong and sustainable position. That’s the trajectory we are focused on.
Q: Your waterless urinal is intriguing—no smell, no infrastructure changes. What materials enable this innovation, ensuring sustainability and efficiency in high-traffic public spaces?
A: Traditional urinals consume vast amounts of water—not to clean urine, but to eliminate odour. In reality, urine consists of 90-95% water, meaning it doesn’t require additional water for cleaning. The real issue lies in the remaining 5%, which contains urea. When urea breaks down, it releases ammonia gases, causing the unpleasant smell. Water is used primarily to flush these gases away, not to clean the urinal itself.
Our enzyme-based solution tackles this problem at its source. It neutralizes odour-causing molecules, preventing bad smells from forming. Since urine already contains sufficient water, additional flushing becomes unnecessary. Simply spraying our product on the urinals, as per the prescribed SOPs, keeps them clean and odour-free—without wasting water.
Q: Does your material also prevent infections in high-traffic urinals, ensuring hygiene and safety for multiple users, beyond just eliminating odour? How does it work?
A: Our products eliminate any risk of infection. They are designed to actively target and destroy infection-causing molecules, effectively neutralizing potential threats. The enzymes in our formulations break down these harmful elements at a molecular level, ensuring complete disinfection. As a result, there is no possibility of infection spreading or anyone contracting an infection from using our products.
Q: Where do you envision your company in the next 5 to 10 years in terms of innovation, business growth, and your strategic plans for the future?
A: As the market expands and awareness grows, more consumers are embracing sustainable products. With increasing knowledge and the entry of new players, sustainability-driven companies will dominate the industry in the coming years.
Cizar is poised to be at the forefront of this shift. Over the next 5 to 10 years, we will continue to deliver innovative, eco-friendly cleaning solutions that benefit both people and the planet. Our vision is clear—we aim to establish ourselves as a market leader in the sustainable products sector.
