Kanchaz, a brand under Vandana Beverages, launched in 2022 with a bold mission: to revive the iconic codd-neck bottle, fondly known as the Banta bottle. Inspired by a drink cherished for generations, Kanchaz seeks to rekindle nostalgia and spark a movement around this beloved beverage. The brand breathes new life into the classic Banta soda, blending tradition with innovation through tangy flavors that evoke cherished childhood memories and excite modern taste buds.
Kanchaz stands out with its unwavering commitment to quality and hygiene, delivering beverages that transport consumers back to their fondest moments while prioritizing health and safety. Every sip reflects the brand’s promise to uphold authenticity and cater to today’s discerning customers.
By sourcing only the freshest, highest-quality ingredients, Kanchaz ensures an unmatched flavor experience. Its state-of-the-art manufacturing facility employs advanced technology to craft beverages that are free from preservatives and artificial colors. This approach not only preserves the essence of tradition but also offers a healthier, family-friendly alternative in a market often dominated by artificial options.
In an exclusive interaction with The Interview World, Kanav Mittal, Managing Partner of Vandana Beverages, shared the story behind Kanchaz. He highlighted the overwhelming consumer response, detailed the diverse flavor options available, and discussed strategies for expanding the brand’s market presence. Additionally, he emphasized the unique attributes that set Kanchaz apart from its competitors.
Here are the key insights from this engaging and informative conversation.
Q: Could you elaborate on the concept of Kanchaz and explain how it stands out from other similar products in the market?
A: Kanchaz derives its name from the marble inside the codd-neck bottle—a nostalgic nod to how we fondly referred to marbles as “kanchaz.” This iconic feature not only inspired the brand name but also embodies our vision. We aimed to create something unique, and the idea of reviving the classic Banta or codd-neck bottle resonated deeply.
With this ambition, we embarked on a mission to reignite the charm of Banta. In just two years, we’ve made remarkable strides. Domestically, Kanchaz is now available in 15 cities, while internationally, we’ve expanded to over 10 countries. For a young brand, our journey so far has been nothing short of extraordinary, and we are proud of the revolution we’ve started.
Q: How have the consumers received this product as a newly branded beverage?
A: The market has embraced Kanchaz enthusiastically. We offer traditional flavors like masala shikanji, jeera, and kacha aam, which resonate deeply with our customers. These familiar flavors create a strong connection with our audience. Our unique selling propositions—distinctive bottled packaging and authentic flavors—work together to enhance the Kanchaz experience. By combining both elements, we’ve fostered a deeper bond with our brand.
Q: How many flavors are currently available in your product range?
A: We offer a range of around 10 flavors, with six authentic ones at the core of our offerings. These include guava, kacha aam, shikanji, lemon soda, jeera, and mint mojito—flavors that are both traditional and deeply rooted in authenticity.
Q: What strategies are you planning to implement to establish a strong distributor and retail market network?
A: We operate under a franchise model, specifically utilizing a card-based system. Through this approach, we’ve established a presence with over 50 cards across more than 15 cities domestically. While this concept isn’t new, it has been reinvigorated and embraced with renewed enthusiasm.
Q: Have you introduced any unique elements in terms of quality and presentation to differentiate your product?
A: It’s crucial to understand why Banta disappeared from the market. The decline in quality led to people abandoning it in favor of alternatives. Unlike the past, we use double-refined sugar to ensure a superior taste, and we are also preparing to launch a sugar-free version of Banta. This commitment to quality is what sets our product apart from the old Banta.
