India is undergoing a profound industrial and digital transformation, and at the heart of this shift stands Hansetu, a unified B2B platform connecting manufacturers, suppliers, and businesses. Tackling deep-seated sector fragmentation, Hansetu replaces outdated offline networks and intermediaries with a seamless digital ecosystem for procurement, logistics, and trade. Designed to empower MSMEs, it drives down costs and delivers unprecedented transparency.
Positioned within India’s rapidly expanding B2B digital market, Hansetu aims to enable cross-border trade, integrate logistics, and harness AI for scalable impact. Its ambition: to become the foundational infrastructure for industrial commerce, fuelling efficiency, growth, and global competitiveness.
In an exclusive conversation with The Interview World, Mohan Lobra, CEO of Hansetu, offers a incisive look at his company’s role in India’s evolving economic landscape. He lays out the core problem Hansetu solves, defines the scale of the market opportunity, and explains how the platform empowers MSMEs. He also details Hansetu’s role in enabling exports and logistics, and charts its bold technological roadmap. Below are the key takeaways from his compelling discussion.
Q: What is Hansetu, and what role does it play in India’s current economic landscape?
A: India is entering a new phase of industrial and digital transformation, and Hansetu is purpose-built to drive this shift. A unified B2B industrial platform, it connects manufacturers, suppliers, service providers, and businesses across the country. Its vision is clear: simplify procurement, trade, and scaling, all through a single, seamless digital ecosystem.
Q: What key problem does Hansetu solve, and how does it address it?
A: Hansetu directly confronts fragmentation in India’s industrial sector, a landscape where businesses still depend on offline networks, layers of intermediaries, and manual coordination. These inefficiencies drive up costs, stifle growth, and disproportionately constrain MSMEs. Hansetu collapses these barriers into a single, unified platform, enabling businesses to discover suppliers, manage procurement, coordinate logistics, and access industrial services with unprecedented efficiency. The result: a seamlessly connected ecosystem built for speed, transparency, and scale.
Q: What is the market opportunity, and how does Hansetu empower MSMEs?
A: According to industry insights highlighted by The Economic Times, India’s B2B digital market will reach $200 billion by 2030, unlocking a massive opportunity for platforms capable of organizing industrial trade. Hansetu moves decisively to capture this growth by empowering MSMEs, the very businesses that struggle most with access to reliable suppliers, fair pricing, and consistent demand. Through direct buyer-supplier connections, enhanced transparency, and sharply reduced operational costs, Hansetu enables these enterprises to shift focus where it matters most: production and growth.
Q: How does Hansetu support exports and logistics?
A: Hansetu actively supports India’s expanding export ecosystem by helping manufacturers scale internationally, a goal that limited access to global networks and structured processes has long hindered. The platform bridges this gap: it enables cross-border trade, forges global business connections, and seamlessly integrates logistics coordination to streamline transportation and delivery. In doing so, Hansetu delivers measurable value across the supply chain, empowering manufacturers, equipping logistics providers, and strengthening partner networks alike.
Q: What is the investment potential, and how does Hansetu’s business model work?
A: From an investor perspective, Hansetu operates at the intersection of a high-growth sector and a market brimming with long-term potential. India’s industrial B2B ecosystem remains largely under-digitized, leaving substantial room for innovation and scale. Platforms that successfully organize this space generate powerful network effects: as more businesses join, the ecosystem’s value multiplies, fueling a self-reinforcing cycle of growth. This dynamic elevates Hansetu beyond a mere platform, it positions the company as scalable infrastructure for industrial trade itself.
Q: What are Hansetu’s future technological plans, and what is its broader vision?
A: Looking ahead, Hansetu will integrate advanced technologies, including data analytics and AI, to sharpen its platform capabilities. These tools will enable smart supplier matching, precise demand forecasting, and actionable pricing insights. For now, however, the company remains focused on building a strong operational foundation that delivers tangible, real-world value.
Ultimately, Hansetu is not merely a technology play; it is a response to entrenched industry challenges, and a commitment to solving them effectively. By enabling efficient trade, empowering MSMEs, and weaving a truly connected ecosystem, Hansetu aims to drive India’s industrial growth. The result: higher productivity, new employment opportunities, and a stronger position for India in global manufacturing and trade.
