India’s agriculture stands at the threshold of its most profound digital transformation since the Green Revolution. With the rollout of AgriStack, a bold, data-driven digital public infrastructure, the nation is redefining how farmers, markets, and policymakers connect and collaborate.

The recent EY–ASSOCHAM report, “The new agri-tech paradigm,” vividly captures this transformation. It envisions a future where every farmer holds a verified digital identity, every acre is precisely mapped, and every crop can be tracked in real time. This transformation is not merely technological, it is built on trust, transparency, and transformation.

By creating an “Aadhaar for Agriculture,” India is laying the digital foundation for a smarter, more inclusive, and dramatically more efficient farming ecosystem.

In this exclusive conversation with The Interview World at AgriTech 3.0: Smart Agriculture for Viksit Bharat, hosted by ASSOCHAM, Prakash Jayaram, Partner, Technology Consulting, EY, unpacks the vision behind “The new agri-tech paradigm.” He explains why AgriStack is poised to become a game changer for Indian agriculture, identifies the critical use cases propelling this digital revolution, and outlines the government’s measures to strengthen and scale this pioneering initiative.

Here are the key insights from his compelling discussion.

Q: Could you share key insights from the report “The new agri-tech paradigm” and explain how its proposed model is expected to work in practice?

A: The government is already developing extensive digital public infrastructure for agriculture, and AgriStack stands at the forefront of this effort. So far, nearly 7.5 crore India’s farmers have registered on the platform. AgriStack, along with other initiatives, links a farmer’s personal data, such as land records and crop information, to their verified digital identity.

This integration is transformative. It allows farmers to easily prove who they are and significantly lowers the cost for service providers, such as banks, insurance companies, and agri-tech startups, to reach them. Currently, these institutions bear high costs because they must physically visit farms to verify information. As several speakers have noted, this field-level validation is necessary today because reliable farm data is simply unavailable.

However, if the government ensures that accurate, up-to-date data on farmers, their land, and their crops is accessible, just as Aadhaar data is reliable thanks to the government’s rigorous verification process, it would radically change how agricultural services are delivered. Verified digital data would allow countless service providers to design and offer the right solutions remotely, without needing to visit farms or manually collect information.

Just as Aadhaar answers the question “Who are you?”, AgriStack aims to answer three key questions: Who is the farmer? What land does the farmer own or cultivate? And what crop is grown there?

Yet, implementation requires cooperation from the states, since agriculture is a state subject under the Constitution, not a central one. Historically, this division has slowed adoption, many centrally developed schemes have not reached their full potential because states were hesitant to implement them. AgriStack sought to overcome this challenge by designing a framework at the center but implementing it through the states.

Today, 33 out of 36 states and union territories have signed agreements with the central government to roll out AgriStack. This represents a remarkable transformation over just three years. Nearly 7.5 crore farmers now possess a unique farmer ID linked to their Aadhaar number, creating, for the first time, a nationwide, deduplicated farmer database. Each farmer ID connects directly to land records, even if some survey numbers are outdated, and locates the corresponding plots on digital maps.

The system’s power multiplies when combined with real-time data. For instance, during the last Kharif season, over 30 crore digital crop photographs were collected from farms across these 33 states and union territories.

This infrastructure delivers tangible benefits. First, it accelerates and improves the targeting of government schemes. Programs like the PM-Kisan Samman Nidhi Yojana can now directly transfer benefits to verified land-owning farmers through their Aadhaar-linked bank accounts. In fact, this process has helped identify and register 10% more eligible farmers who were previously excluded. Similarly, the Pradhan Mantri Fasal Bima Yojana can now process insurance claims more accurately. Since validated crop images confirm what was actually grown, claim verification and direct benefit transfers (DBT) become faster and more transparent.

Ultimately, this reduces fraud, lowers insurance premiums, and ensures that government support reaches the right farmer at the right time. In short, AgriStack is quietly revolutionizing how India’s agricultural ecosystem identifies, verifies, and empowers its farmers.

The new agri-tech paradigm – A Proponent of AgriStack for Connecting Farmers, Lands, Markets, and Governments, authored by EY and ASSOCHAM
The new agri-tech paradigm – A Proponent of AgriStack for Connecting Farmers, Lands, Markets, and Governments, authored by EY and ASSOCHAM

Q: In what ways is it expected to be a game changer for the agriculture sector?

A: This transformation is set to be a game changer for Indian agriculture. Today, despite the presence of nearly 7,000 agritech startups, even the largest among them can reach only a few lakh farmers. In contrast, India has close to 20 crore farmers, with about 10 crore registered under PM-Kisan alone. The gap is enormous. To reach every farmer, startups would need to scale their operations a hundredfold, something no company can currently afford given the high cost of farmer access.

However, with a unified digital infrastructure like AgriStack, this equation changes completely. If every farmer can be digitally identified and accessed through the same platform, the cost of reaching them drops dramatically, while the scale multiplies. Suddenly, agritech firms, banks, and cooperatives can extend their services to millions of farmers across states without ever stepping into a village.

As the cost of service delivery falls, competition and choice rise. Farmers will finally have access to a wide range of service providers—be it for credit, insurance, advisory, or inputs, driving prices down and quality up.

In essence, digitizing agriculture democratizes opportunity. It makes the system faster, cheaper, and more inclusive, while empowering every farmer with access, information, and choice. That is the true promise and power of this digital revolution.

Q: What additional critical use cases can be explored to further advance the digitization of the agriculture sector?

A: There are numerous high-impact use cases emerging from this digital foundation. Take fertilizer subsidies, for example. By linking a farmer’s ID and land record to soil health data, the government can now determine exactly how much fertilizer a farmer is eligible for under the subsidy program. This precision not only prevents misuse but also ensures that every farmer receives the right input at the right time.

Several such government use cases are already in progress, being developed collaboratively by the Ministry of Agriculture, the Department of Financial Services, the Ministry of Fertilizers, and other key departments. The AgriStack platform is also being integrated with Animal Husbandry and Fisheries databases to create a unified view of a farmer’s assets and activities. Together, these efforts form the Aadhaar-like foundation for India’s digital agriculture ecosystem.

Now, consider what AgriSat, a specialized project under this framework, can enable. India has an estimated 80 crore farm plots, each slightly over a hectare, serving a population of 140 crore people. Traditionally, small and fragmented landholdings have been viewed as a challenge, limiting productivity, complicating input aggregation, and driving inefficiencies.

But digitization allows us to reimagine this challenge as an opportunity. We can draw lessons from industries that have already transformed through digital aggregation. Uber and Ola, for instance, connected millions of drivers with passengers, creating a seamless marketplace where both sides benefited: drivers earned more, and consumers gained access to safer, more convenient transport.

Why can’t agriculture evolve in a similar way? Imagine 140 crore consumers directly connected to 18 crore farmers through digital platforms that match food producers with buyers. This won’t happen overnight, but it opens the possibility of transforming India’s food system into a customized nutrition network. Consumers willing to pay premium prices could be digitally linked to select farmers who produce specific, high-quality crops tailored to their needs.

This vision may sound ambitious, but it is grounded in practicality. It aims to turn the challenge of small landholdings into a structural advantage, where one group of farmers continues bulk production for public procurement and MSP, while another cultivates high-value, market-linked crops for direct consumer demand.

In this transformation, AgriStack, one of India’s three Digital Public Infrastructures (DPIs) for agriculture, has the potential to fundamentally reshape the sector. It can make agriculture more efficient, transparent, and inclusive, bridging the gap between producers and consumers, and setting the stage for a truly digital rural economy.

Q: What measures is the government taking to strengthen and advance the AgriStack initiative?

A: The government is making a substantial investment in its Digital Agriculture Mission. Although the exact figure may vary, it is estimated that over ₹2,000 crore is spent annually solely on developing this digital foundation. For perspective, the government had earlier invested between ₹6,000 crore and ₹10,000 crore to build Aadhaar, which became the backbone of India’s digital identity infrastructure.

Similarly, this new investment aims to create a foundational digital layer for agriculture. The central government is funding state governments to build and integrate their own systems under a shared national framework. Since agriculture is a state subject, every state must establish its own digital infrastructure.

With this coordinated effort, each state will soon have a robust, interoperable digital foundation aligned with common national standards. This, in turn, will enable the creation of state-level agricultural ecosystems that seamlessly connect farmers, markets, and service providers across India.

A Glimpse of the Inaugural Function of AgriTech 3.0 - Smart Agriculture for Viksit Bharat, Hosted by ASSOCHAM
A Glimpse of the Inaugural Function of AgriTech 3.0 – Smart Agriculture for Viksit Bharat, Hosted by ASSOCHAM

3 Comments

  • Very relevant and timely content. Appreciate you sharing this.

  • I love how clearly you explained everything. Thanks for this.

  • hi,
    Thanks for providing clarity on the impact the Agristack infrastructure will have on the way the huge farmer base will be benefited. It also provides opportunities for fintechs to contribute in a far more meaningful way. It must have been a herculean task to achieve this feat. My congratulations to you and your team.

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