IFFCO-MC Crop Science Pvt. Ltd., a strategic joint venture between the Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Japan’s Mitsubishi Corporation, empowers farmers across India with a diverse range of crop protection solutions. Designed to cater to the varied agricultural needs of the nation, its meticulously crafted product portfolio ensures superior crop care. The company operates its state-of-the-art manufacturing facility to maintain stringent quality standards and earn farmers’ trust.
What sets IFFCO-MC apart is its unwavering commitment to farmers through a transparent, farmer-centric business model. Unlike typical industry practices, the company sells its products strictly at the printed Maximum Retail Price (MRP), demonstrating its dedication to fairness and affordability. Further reinforcing its farmer-first approach, the company offers complimentary accidental insurance through the pioneering “Kisan Suraksha Bima Yojana,” ensuring added security for its customers. Steadily advancing on a growth trajectory, IFFCO-MC has remained consistently profitable since its inception, solidifying its position as a reliable partner in agricultural transformation.
In an exclusive conversation with The Interview World, Manoj Varshney, Managing Director and CEO of IFFCO-MC Crop Science Pvt. Ltd., shares insights into the company’s pioneering initiatives. He also highlights innovations in sustainable practices and organic chemical solutions aimed at boosting productivity. Moreover, he shares his vision for transitioning India to biological and organic manures, emphasizing the environmental impact of chemical fertilizers. Additionally, he discusses the organization’s grassroots outreach efforts to educate rural farmers and outlined plans to establish a larger cooperative model to deliver high-quality inputs.
Here are the key takeaways from this compelling conversation.
Q: What innovations is IFFCO-MC Crop Science driving in organic chemicals and sustainability to enhance productivity amid limited land challenges?
A: Let me introduce you to my parent company, IFFCO, a trailblazer in agricultural innovation. They have strategically invested in acquiring a specialized biological company, marking a pivotal step in their growth. This newly acquired company focuses on microbials, and IFFCO-MC is gearing up to market these high-quality biological products.
We are preparing to launch these products soon, ensuring they meet the highest standards of quality and infectivity potential. Moreover, these biological solutions are designed to empower Indian farmers with reliable, effective tools to enhance agricultural productivity.
Behind the scenes, our team is diligently developing a robust business model to support this venture. The investment is already in place, and the factory is actively producing these innovative products. The official announcement is just around the corner, as we continue to work towards revolutionizing agricultural solutions in India.
Q: How can India transition to using biological or organic manures, considering the environmental impact of chemical fertilizers in the future?
A: A balanced approach between agrochemicals and agri-biologicals is crucial at this juncture. We must move beyond the polarized debate of completely eliminating chemicals in favor of natural or biological methods. Instead, the focus should be on achieving harmony between the two, a concept already in practice and gaining traction.
The primary challenge lies in raising awareness among farmers, as their understanding of this balance remains limited. As awareness grows, this equilibrium will also naturally strengthen, creating a more sustainable framework. A well-calibrated mix of agrochemicals and biologicals will undoubtedly benefit farmers, enhancing productivity while preserving environmental health. This perspective forms the core of my belief.
Q: Are Indian farmers receiving timely information from the government, and how effectively does IFFCO-MC reach rural farmers?
A: IFFCO-MC enjoys a significant advantage through IFFCO’s extensive field force and cooperative societies. Moreover, these agriculture cooperative societies maintain direct connections with farmers every day, fostering consistent engagement.
IFFCO and IFFCO-MC representatives visit these societies regularly to educate farmers on the latest agricultural technologies. They also offer tailored crop recommendations, ensuring farmers stay informed and empowered.
In my view, our robust network and dedicated team play a pivotal role in accelerating the dissemination of critical information. This seamless outreach also ensures farmers receive timely guidance to enhance their productivity and embrace innovation effectively.
Q: Is IFFCO-MC planning to establish a larger cooperative network of farmers, similar to Amul’s model for milk production?
A: For any company, the ultimate dream is to become the most successful and most sought-after. In my opinion, IFFCO has already achieved that distinction.
At IFFCO-MC, we operate under the expert guidance of our parent company, IFFCO, leveraging its vast and well-established network. Our mission is clear: to deliver high-quality agricultural inputs to Indian farmers, primarily through the robust cooperative network. By aligning with IFFCO’s vision and strengths, we remain committed to empowering farmers with reliable solutions, ensuring their growth and success while maintaining our legacy of excellence.
