Har Ghar Tiranga: From Patriotism to Micropreneurship

Har Ghar Tiranga transcends being a mere campaign—it’s a profound and heartfelt expression of unity, pride, and patriotism. When the Tricolor waves from every home, it becomes a powerful symbol of our collective strength and shared aspirations. This simple yet meaningful act reminds us that India’s diversity is its greatest strength, a rich tapestry woven from countless threads. Each flag unfurled is not just a piece of cloth; it’s a tribute to the sacrifices made by our ancestors and a pledge to build a brighter, more inclusive future for generations to come.

As we celebrate the 78th Independence Day, Prime Minister Narendra Modi‘s call to embrace Har Ghar Tiranga resonates deeply with citizens across the nation. At The Interview World, we are honored to share the inspiring story of Gopali, a micro-entrepreneur from the Dausa district of Rajasthan. Twice a year, during Republic Day and Independence Day, she travels to Delhi-NCR to earn a living by selling the Indian National Flag. For her, this is not just a means of income but a way to contribute to the nation’s spirit. Gopali’s dedication has also made her a beacon of patriotism, as she spreads the message of Har Ghar Tiranga to a larger audience, one flag at a time.

In an exclusive conversation with The Interview World, Gopali reveals how PM Modi’s clarion call for Har Ghar Tiranga has not only inspired her but has also empowered her to turn this patriotic celebration into a dignified livelihood. Nevertheless, her story is a testament to the power of individual initiative in amplifying national pride. Here are the key takeaways from her interview.

Q: Could you share some background about yourself and provide insights into your street business focused on selling India’s National Flag?

A: I am Gopali, a modest worker hailing from the Dausa district of Rajasthan. Twice a year, in the lead-up to Independence Day and Republic Day, we journey to Delhi-NCR, leaving behind our usual work in the village. The draw of these national festivals is strong, compelling us to spend a week here, selling the Tricolor to people passing by.

The link road that connects Delhi to Noida is always alive with the movement of bikers and car owners. As they make their way home, many feel a surge of patriotism, prompting them to pause and purchase a Tricolor from us. It’s a tradition for them, and for us, a way to earn a living. I’m not alone in this venture; many others from my region also take part, coming together for this brief period to conduct our business before we return to our hometowns.

Q: Which individuals or factors do you attribute the success and growth of your vending flag business to?

A: For the past seven to eight years, I’ve been a regular visitor to Delhi-NCR, witnessing the vibrant celebrations of Independence Day and Republic Day—traditions we’ve cherished since the dawn of our nation. However, recently, I’ve noticed a significant change: the business of selling the Tricolor has blossomed into a crucial source of income for micropreneurs like us. This transformation is also largely fueled by Modi Ji’s Har Ghar Tiranga campaign.

Beyond simply igniting patriotic fervor, this initiative subtly promotes micro-entrepreneurship by encouraging the sale of flags during these national festivals. For many of us, these occasions have evolved into essential opportunities to supplement our income. The Tricolor, once just a symbol of our pride, has now also become a means of livelihood, offering a way to participate in both national spirit and economic activity.

Q: Can you provide an estimate of your daily earnings from flag sales?

A: I earn between Rs. 2000 and Rs. 2500 each day. We set up here for about a week, selling the Tricolor to the public. Although this isn’t a year-round business, the income we make during this brief period significantly boosts our livelihood. It allows us to return to our regular, low-paying jobs with a bit more in our pockets. These small ventures, though short-lived, provide a quick and much-needed increase in our earnings.

Q: What key message would you like to convey to the public through your work?

A: On this Independence Day, I extend my warmest wishes to all our fellow citizens, urging everyone to participate in the Har Ghar Tiranga initiative. This celebration is more than a ritual; it’s an opportunity to emotionally connect with the sacrifices made by our freedom fighters. The act of hoisting the Tricolor goes beyond a simple ceremony—it’s a profound expression of our collective pride and a fundamental right. By raising our national flag, we reaffirm our commitment to the ideals of freedom and unity, echoing the timeless sentiment of “Jhanda Ooncha Rahe Hamara”—“May our flag always fly high.”